Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming

Geng Cui
Geng Cui
[email protected]
Department of Marketing and International Business, Lingnan University, Tuen Mun, N.T., Hong Kong
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,
Man Leung Wong
Man Leung Wong
[email protected]
Department of Computing and Decision Sciences, Lingnan University, Tuen Mun, N.T., Hong Kong
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,
Hon-Kwong Lui
Hon-Kwong Lui
[email protected]
Department of Marketing and International Business, Lingnan University, Tuen Mun, N.T., Hong Kong
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Geng Cui

[email protected]

Department of Marketing and International Business, Lingnan University, Tuen Mun, N.T., Hong Kong

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Man Leung Wong

[email protected]

Department of Computing and Decision Sciences, Lingnan University, Tuen Mun, N.T., Hong Kong

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Hon-Kwong Lui

[email protected]

Department of Marketing and International Business, Lingnan University, Tuen Mun, N.T., Hong Kong

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Published Online:1 Apr 2006https://doi.org/10.1287/mnsc.1060.0514

Supplemental Material

mnsc.1060.0514-sm-cui_wong_lui_appendix.pdf (234 KB)

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Volume 52, Issue 4

April 2006

Pages iv-638

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Received:May 12, 2004
Published Online:April 01, 2006

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Geng Cui, Man Leung Wong, Hon-Kwong Lui, (2006) Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming. Management Science 52(4):597-612.

https://doi.org/10.1287/mnsc.1060.0514

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Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming

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