Building Brand Awareness in Dynamic Oligopoly Markets

Prasad A. Naik
Prasad A. Naik
[email protected]
Department of Marketing, University of California, Davis, Davis, California 95616
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,
Ashutosh Prasad
Ashutosh Prasad
[email protected]
School of Management, University of Texas at Dallas, Richardson, Texas 75083
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,
Suresh P. Sethi
Suresh P. Sethi
[email protected]
School of Management, University of Texas at Dallas, Richardson, Texas 75083
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Prasad A. Naik

[email protected]

Department of Marketing, University of California, Davis, Davis, California 95616

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Ashutosh Prasad

[email protected]

School of Management, University of Texas at Dallas, Richardson, Texas 75083

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Suresh P. Sethi

[email protected]

School of Management, University of Texas at Dallas, Richardson, Texas 75083

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Published Online:1 Jan 2008https://doi.org/10.1287/mnsc.1070.0755

Supplemental Material

mnsc.1070.0755-sm-ec.pdf (104 KB)

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Volume 54, Issue 1

January 2008

Pages iv-235

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Received:October 29, 2005
Published Online:January 01, 2008

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Prasad A. Naik, Ashutosh Prasad, Suresh P. Sethi, (2008) Building Brand Awareness in Dynamic Oligopoly Markets. Management Science 54(1):129-138.

https://doi.org/10.1287/mnsc.1070.0755

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