A Theoretical Framework for Managing the New Product Development Portfolio: When and How to Use Strategic Buckets
Published Online:1 May 2008https://doi.org/10.1287/mnsc.1070.0828
Supplemental Material
mnsc.1070.0828-sm-ec.pdf (234 KB)
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Raul O. Chao
[email protected]Darden School of Business, University of Virginia, Charlottesville, Virginia 22903
Stylianos Kavadias
[email protected]College of Management, Georgia Institute of Technology, Atlanta, Georgia 30308
Raul O. Chao
[email protected]Darden School of Business, University of Virginia, Charlottesville, Virginia 22903
Stylianos Kavadias
[email protected]College of Management, Georgia Institute of Technology, Atlanta, Georgia 30308
mnsc.1070.0828-sm-ec.pdf (234 KB)

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