Reference Groups and Product Line Decisions: An Experimental Investigation of Limited Editions and Product Proliferation
Published Online:24 Feb 2010https://doi.org/10.1287/mnsc.1090.1133
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mnsc.1090.1133-sm-ec.pdf (191 KB)
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Volume 56, Issue 4
April 2010
Pages iv-742
Article Information
Supplemental Material
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- Received:September 15, 2008
- Accepted:June 08, 2009
- Published Online:February 24, 2010
Copyright © 2010, INFORMS
Cite as
Wilfred Amaldoss, Sanjay Jain, (2010) Reference Groups and Product Line Decisions: An Experimental Investigation of Limited Editions and Product Proliferation. Management Science 56(4):621-644.
https://doi.org/10.1287/mnsc.1090.1133
Keywords
