The Demand Effects of Joint Product Advertising in Online Videos
Published Online:26 Mar 2015https://doi.org/10.1287/mnsc.2014.2086
Supplemental Material
mnsc.2014.2086-sm-online_appendix_product_video_paper.pdf (269 KB)
- Cited by
- International Journal of Production Economics, Vol. 292
- IEEE Transactions on Engineering Management, Vol. 73
- 27 June 2025 | Journal of Marketing, Vol. 90, No. 1
- 14 February 2024 | Production and Operations Management, Vol. 34, No. 12
- When Persuasion Is Too Persuasive: An Empirical Analysis of Product Returns in Livestream e-Commerce15 February 2024 | Production and Operations Management, Vol. 34, No. 12
- European Journal of Operational Research, Vol. 327, No. 1
- 6 December 2024 | ACM Transactions on Management Information Systems, Vol. 15, No. 4
- 8 February 2024 | Information Systems Research, Vol. 35, No. 4
- 30 November 2023 | Management Science, Vol. 70, No. 10
- 16 October 2023 | Information Systems Research, Vol. 35, No. 3
- 17 October 2023 | Management Science, Vol. 70, No. 9
- 2 October 2023 | Naval Research Logistics (NRL), Vol. 71, No. 3
- Information & Management, Vol. 61, No. 2
- Journal of Retailing and Consumer Services, Vol. 76
- IEEE Transactions on Engineering Management, Vol. 71
- IEEE Transactions on Multimedia, Vol. 26
- 17 April 2023 | Journal of Marketing Research, Vol. 60, No. 6
- 8 February 2023 | Frontiers in Psychology, Vol. 14
- 1 February 2023 | Production and Operations Management, Vol. 32, No. 2
- 11 February 2022 | Journal of the Operational Research Society, Vol. 74, No. 1
- International Journal of Production Economics, Vol. 255
- 1 January 2023 | SSRN Electronic Journal, Vol. 40
- 11 January 2022 | Information Systems Research, Vol. 33, No. 3
- 13 January 2022 | Management Science, Vol. 68, No. 9
- 14 December 2021 | Information Systems Research, Vol. 33, No. 2
- 9 August 2021 | Marketing Letters, Vol. 33, No. 2
- 17 February 2022 | Frontiers in Psychology, Vol. 13
- 30 November 2021 | Marketing Science, Vol. 41, No. 1
- When Persuasion Is Too Persuasive: An Empirical Analysis of Product Returns in Livestream E-CommerceSSRN Electronic Journal, Vol. 53
- SSRN Electronic Journal, Vol. 19
- Information & Management, Vol. 58, No. 8
- Information & Management, Vol. 58, No. 4
- 16 March 2020 | Annals of Operations Research, Vol. 298, No. 1-2
- Journal of Business Research, Vol. 123
- 1 May 2020 | Management Science, Vol. 67, No. 1
- 10 September 2018 | Journal of Global Optimization, Vol. 78, No. 4
- 10 June 2020 | Information Systems Research, Vol. 31, No. 3
- Journal of Business Research, Vol. 118
- SSRN Electronic Journal, Vol. 54
- SSRN Electronic Journal, Vol. 30
- SSRN Electronic Journal, Vol. 26
- 24 October 2019 | Future Internet, Vol. 11, No. 11
- 17 May 2018 | Journal of the Operational Research Society, Vol. 70, No. 10
- 8 July 2019 | Information Systems Research, Vol. 30, No. 3
- 1 May 2019 | Management Science, Vol. 65, No. 9
- European Journal of Operational Research, Vol. 277, No. 1
- 4 August 2019 | Journal of Management Information Systems, Vol. 36, No. 3
- 4 April 2017 | Annals of Operations Research, Vol. 272, No. 1-2
- 27 December 2017 | International Journal of Production Research, Vol. 56, No. 17
- 20 November 2017 | Optimization Letters, Vol. 12, No. 6
- Applied Mathematical Modelling, Vol. 58
- 10 November 2017 | Journal of Global Optimization, Vol. 70, No. 2
- SSRN Electronic Journal, Vol. 19
- SSRN Electronic Journal, Vol. 37
- SSRN Electronic Journal, Vol. 17
- SSRN Electronic Journal, Vol. 24
- SSRN Electronic Journal, Vol. 48
- SSRN Electronic Journal, Vol. 105
Volume 61, Issue 8
August 2015
Pages iv–vi, 1741–2011
Article Information
Supplemental Material
Metrics
Information
- Received:March 11, 2013
- Accepted:September 05, 2014
- Published Online:March 26, 2015
Copyright © 2015, INFORMS
Cite as
Anuj Kumar, Yinliang (Ricky) Tan (2015) The Demand Effects of Joint Product Advertising in Online Videos. Management Science 61(8):1921-1937.
https://doi.org/10.1287/mnsc.2014.2086
Keywords
