Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites

Upender Subramanian
Corresponding Author
Upender Subramanian
[email protected]
Naveen Jindal School of Management, University of Texas at Dallas, Richardson, Texas 75080
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,
Ram C. Rao
Ram C. Rao
[email protected]
Naveen Jindal School of Management, University of Texas at Dallas, Richardson, Texas 75080
Search for more papers by this author

Upender Subramanian

Corresponding Author

Upender Subramanian

[email protected]

Naveen Jindal School of Management, University of Texas at Dallas, Richardson, Texas 75080

Search for more papers by this author

Ram C. Rao

[email protected]

Naveen Jindal School of Management, University of Texas at Dallas, Richardson, Texas 75080

Search for more papers by this author

Published Online:3 Mar 2016https://doi.org/10.1287/mnsc.2015.2298

Supplemental Material

mnsc.2015.2298-sm-online_appendix.pdf (183 KB)

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Volume 62, Issue 12

December 2016

Pages iv–vii, 3393-3672

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Received:August 14, 2014
Accepted:July 04, 2015
Published Online:March 03, 2016

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Upender Subramanian, Ram C. Rao (2016) Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites. Management Science 62(12):3555-3575.

https://doi.org/10.1287/mnsc.2015.2298

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Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites

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