Multichannel Distribution Strategy: Selling to a Competing Buyer with Limited Supplier Capacity

Zhibin (Ben) Yang
Zhibin (Ben) Yang
[email protected]
Lundquist College of Business, University of Oregon, Eugene, Oregon 97403
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,
Xinxin Hu
Xinxin Hu
[email protected]
College of Business, University of Houston–Downtown, Houston, Texas 77002
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,
Haresh Gurnani
Corresponding Author
Haresh Gurnani
[email protected]
Center for Retail Innovation, School of Business, Wake Forest University, Winston-Salem, North Carolina 27106
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,
Huiqi Guan
Huiqi Guan
[email protected]
Department of Management, University of Miami, Coral Gables, Florida 33146
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Zhibin (Ben) Yang

[email protected]

Lundquist College of Business, University of Oregon, Eugene, Oregon 97403

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Xinxin Hu

[email protected]

College of Business, University of Houston–Downtown, Houston, Texas 77002

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Haresh Gurnani

Corresponding Author

Haresh Gurnani

[email protected]

Center for Retail Innovation, School of Business, Wake Forest University, Winston-Salem, North Carolina 27106

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Huiqi Guan

[email protected]

Department of Management, University of Miami, Coral Gables, Florida 33146

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Published Online:19 Apr 2017https://doi.org/10.1287/mnsc.2016.2702

Supplemental Material

mnsc.2016.2702-sm.pdf (5 MB)

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Volume 64, Issue 5

May 2018

Pages 1975-2471

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Received:September 28, 2014
Accepted:October 23, 2016
Published Online:April 19, 2017

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Zhibin (Ben) Yang, Xinxin Hu, Haresh Gurnani, Huiqi Guan (2017) Multichannel Distribution Strategy: Selling to a Competing Buyer with Limited Supplier Capacity. Management Science 64(5):2199-2218.

https://doi.org/10.1287/mnsc.2016.2702

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Multichannel Distribution Strategy: Selling to a Competing Buyer with Limited Supplier Capacity

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