Competition-Based Dynamic Pricing in Online Retailing: A Methodology Validated with Field Experiments

• Marshall Fisher

  Corresponding Author

  Marshall Fisher

  [email protected]

  http://orcid.org/0000-0002-5800-240X

  The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

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• Santiago Gallino

  Santiago Gallino

  [email protected]

  http://orcid.org/0000-0002-8906-2691

  Tuck School of Business, Dartmouth College, Hanover, New Hampshire 03755

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• Jun Li

  Jun Li

  [email protected]

  http://orcid.org/0000-0002-9237-9147

  Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109

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