Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

• Clarence Lee

  Clarence Lee

  [email protected]

  http://orcid.org/0000-0001-6912-4800

  Samuel Curtis Johnson Graduate School of Management, Cornell SC Johnson College of Business, Cornell University, Ithaca, New York 14853

  Search for more papers by this author

  ,
• Elie Ofek

  Corresponding Author

  Elie Ofek

  [email protected]

  http://orcid.org/0000-0001-9585-0961

  Harvard Business School, Boston, Massachusetts 02163

  Search for more papers by this author

  ,
• Thomas J. Steenburgh

  Thomas J. Steenburgh

  [email protected]

  http://orcid.org/0000-0002-5603-9540

  Darden School of Business, University of Virginia, Charlottesville, Virginia 22903

  Search for more papers by this author