Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”

Amit Mehra
Corresponding Author
Amit Mehra
[email protected]
http://orcid.org/0000-0002-3822-9543
Naveen Jindal School of Management, University of Texas at Dallas, Richardson, Texas 75080
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,
Subodha Kumar
Subodha Kumar
[email protected]
Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122
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,
Jagmohan S. Raju
Jagmohan S. Raju
[email protected]
The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
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Corresponding Author

Amit Mehra

[email protected]

http://orcid.org/0000-0002-3822-9543

Naveen Jindal School of Management, University of Texas at Dallas, Richardson, Texas 75080

Search for more papers by this author

,

Subodha Kumar

[email protected]

Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

Search for more papers by this author

,

Jagmohan S. Raju

Jagmohan S. Raju

[email protected]

The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

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Published Online:17 Jul 2017https://doi.org/10.1287/mnsc.2017.2764

Supplemental Material

mnsc.2017.2764-sm.pdf (155 KB)

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cover image Management Science

Volume 64, Issue 7

July 2018

Pages 2973-3468

Article Information

Supplemental Material

Metrics

Information

Received:January 19, 2015
Accepted:November 14, 2016
Published Online:July 17, 2017

Copyright © 2017, INFORMS

Cite as

Amit Mehra, Subodha Kumar, Jagmohan S. Raju (2017) Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”. Management Science 64(7):3076-3090.

https://doi.org/10.1287/mnsc.2017.2764

Keywords