The Value of “Bespoke”: Demand Learning, Preference Learning, and Customer Behavior
Published Online:4 Jul 2017https://doi.org/10.1287/mnsc.2017.2771
Supplemental Material
mnsc.2017.2771-sm.pdf (600 KB)
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Volume 64, Issue 7
July 2018
Pages 2973-3468
Article Information
Supplemental Material
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Information
- Received:November 13, 2015
- Accepted:December 23, 2016
- Published Online:July 04, 2017
Copyright © 2017, INFORMS
Cite as
Tingliang Huang, Chao Liang, Jingqi Wang (2017) The Value of “Bespoke”: Demand Learning, Preference Learning, and Customer Behavior. Management Science 64(7):3129-3145.
https://doi.org/10.1287/mnsc.2017.2771
Keywords
