Lower Price or Higher Reward? Measuring the Effect of Consumers’ Preferences on Reward Programs
Published Online:26 Sep 2017https://doi.org/10.1287/mnsc.2017.2821
Supplemental Material
mnsc.2017.2821-sm.pdf (212 KB)
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Volume 64, Issue 9
September 2018
Pages 3971-4470
Article Information
Supplemental Material
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- Received:March 30, 2015
- Accepted:April 03, 2017
- Published Online:September 26, 2017
Copyright © 2017, INFORMS
Cite as
Federico Rossi (2017) Lower Price or Higher Reward? Measuring the Effect of Consumers’ Preferences on Reward Programs. Management Science 64(9):4451-4470.
https://doi.org/10.1287/mnsc.2017.2821
Keywords
