Why Markdown as a Pricing Modality?

• Elodie Adida

  Corresponding Author

  Elodie Adida

  [email protected]

  http://orcid.org/0000-0002-3638-1584

  School of Business, University of California, Riverside, Riverside, California 92521

  Search for more papers by this author

  ,
• Özalp Özer

  Özalp Özer

  [email protected]

  http://orcid.org/0000-0001-5552-0968

  Jindal School of Management, University of Texas at Dallas, Richardson, Texas 75080

  Search for more papers by this author