Sequential Learning in Designing Marketing Campaigns for Market Entry

• Somayeh Moazeni

  Corresponding Author

  Somayeh Moazeni

  [email protected]

  http://orcid.org/0000-0003-3631-563X

  School of Business, Stevens Institute of Technology, Hoboken, New Jersey 07030

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  ,
• Boris Defourny

  Boris Defourny

  [email protected]

  http://orcid.org/0000-0003-0405-5538

  Department of Industrial and Systems Engineering, Lehigh University, Bethlehem, Pennsylvania 18015

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  ,
• Monika J. Wilczak

  Monika J. Wilczak

  [email protected]

  Accenture, New York, New York 10105

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