Sponsored Content Advertising in a Two-Sided Market

• Prabirendra Chatterjee

  Corresponding Author

  Prabirendra Chatterjee

  [email protected]

  https://orcid.org/0000-0003-4639-0473

  Department of Marketing and Strategy, Cardiff Business School, Cardiff University, Cardiff CF10 3EU, United Kingdom

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  ,
• Bo Zhou

  Corresponding Author

  Bo Zhou

  [email protected]

  https://orcid.org/0000-0002-0521-1718

  Department of Marketing, Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742

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