Optimizing Offline Product Design and Online Assortment Policy: Measuring the Relative Impact of Each Decision

• Mengxin Wang

  Mengxin Wang

  [email protected]

  https://orcid.org/0000-0002-3378-9402

  Naveen Jindal School of Management, The University of Texas at Dallas, Richardson, Texas 75080

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  ,
• Heng Zhang

  Heng Zhang

  [email protected]

  https://orcid.org/0000-0002-6105-6994

  W. P. Carey School of Business, Arizona State University, Tempe, Arizona 85287

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  ,
• Paat Rusmevichientong

  Corresponding Author

  Paat Rusmevichientong

  [email protected]

  https://orcid.org/0000-0001-9584-4203

  Marshall School of Business, University of Southern California, Los Angeles, California 90089

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  ,
• Max Shen

  Max Shen

  [email protected]

  https://orcid.org/0000-0003-4538-8312

  Faculty of Engineering and Faculty of Business and Economics, University of Hong Kong, Hong Kong, China

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