Negative Advertising and Competitive Positioning
- Gorkem Bostanci ,
Corresponding Author
Gorkem Bostanci
[email protected]https://orcid.org/0000-0001-5484-1081
Department of Economics, University of British Columbia, Vancouver School of Economics, Faculty of Arts, Vancouver V6T 1L4, BC Canada;Department of Economics, University of Pennsylvania, Perelman Center for Political Science and Economics, Philadelphia, Pennsylvania 19104;
- Pinar Yildirim ,
Pinar Yildirim
[email protected]https://orcid.org/0000-0002-6667-9365
Marketing Department, Wharton School of the University of Pennsylvania, Philadelphia, Pennsylvania 19104;
- Kinshuk Jerath
Kinshuk Jerath
[email protected]https://orcid.org/0000-0003-0732-5863
Marketing Division, Columbia Business School, Columbia University, New York, New York 10027
Corresponding Author
Gorkem Bostanci
[email protected]https://orcid.org/0000-0001-5484-1081
Department of Economics, University of British Columbia, Vancouver School of Economics, Faculty of Arts, Vancouver V6T 1L4, BC Canada;Department of Economics, University of Pennsylvania, Perelman Center for Political Science and Economics, Philadelphia, Pennsylvania 19104;
Pinar Yildirim
[email protected]https://orcid.org/0000-0002-6667-9365
Marketing Department, Wharton School of the University of Pennsylvania, Philadelphia, Pennsylvania 19104;
Kinshuk Jerath
[email protected]https://orcid.org/0000-0003-0732-5863
Marketing Division, Columbia Business School, Columbia University, New York, New York 10027
