Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments
- Zikun Ye ,
Zikun Ye
[email protected]https://orcid.org/0000-0001-9914-7966
Department of Industrial and Enterprise Systems Engineering, University of Illinois at Urbana-Champaign, Urbana, Illinois 61801;
- Dennis J. Zhang ,
Dennis J. Zhang
[email protected]https://orcid.org/0000-0002-4544-775X
Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130;
- Heng Zhang ,
Heng Zhang
[email protected]https://orcid.org/0000-0002-6105-6994
W. P. Carey School of Business, Arizona State University, Tempe, Arizona 85287;
- Renyu Zhang ,
Corresponding Author
Renyu Zhang
[email protected]https://orcid.org/0000-0003-0284-164X
Department of Decision Sciences and Managerial Economics, CUHK Business School, The Chinese University of Hong Kong, Hong Kong, China;
- Xin Chen ,
Xin Chen
[email protected]https://orcid.org/0000-0002-5168-4823
H. Milton Stewart School of Industrial and Systems Engineering, Georgia Institute of Technology, Atlanta, Georgia 30313;
- Zhiwei Xu
Zikun Ye
[email protected]https://orcid.org/0000-0001-9914-7966
Department of Industrial and Enterprise Systems Engineering, University of Illinois at Urbana-Champaign, Urbana, Illinois 61801;
Dennis J. Zhang
[email protected]https://orcid.org/0000-0002-4544-775X
Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130;
Heng Zhang
[email protected]https://orcid.org/0000-0002-6105-6994
W. P. Carey School of Business, Arizona State University, Tempe, Arizona 85287;
Corresponding Author
Renyu Zhang
[email protected]https://orcid.org/0000-0003-0284-164X
Department of Decision Sciences and Managerial Economics, CUHK Business School, The Chinese University of Hong Kong, Hong Kong, China;
Xin Chen
[email protected]https://orcid.org/0000-0002-5168-4823
H. Milton Stewart School of Industrial and Systems Engineering, Georgia Institute of Technology, Atlanta, Georgia 30313;
Supplemental Material
The replication files for this article are available HERE.
