The Engineering of Consumer Experiences Under Affect Assimilation and Quality Contrast
Published Online:19 Aug 2026https://doi.org/10.1287/mnsc.2023.02150
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The replication files for this article are available HERE.
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- Received:July 12, 2023
- Accepted:January 28, 2026
- Published Online:August 19, 2026
Copyright © 2026, INFORMS
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Abhishek Deshmane, Victor Martínez-de-Albéniz, Guillaume Roels (2026) The Engineering of Consumer Experiences Under Affect Assimilation and Quality Contrast. Management Science 0(0).
https://doi.org/10.1287/mnsc.2023.02150
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The authors thank the seminar participants at Dartmouth College, Johns Hopkins University, Rotterdam School of Management, and TU Eindhoven. The authors are also very grateful for constructive feedback by the DE, the AE, and three reviewers throughout the review process.
