A Direct Utility Model for Access Costs and Economies of Scope
- Dong Soo Kim ,
Corresponding Author
Dong Soo Kim
[email protected]https://orcid.org/0000-0002-3087-5938
Department of Marketing and Logistics, Fisher College of Business, Ohio State University, Columbus, Ohio 43210;
- Sanghak Lee ,
Sanghak Lee
[email protected]https://orcid.org/0000-0002-5883-5065
Department of Marketing, W. P. Carey School of Business, Arizona State University, Tempe, Arizona 85287;
- Taegyu Hur ,
Taegyu Hur
[email protected]https://orcid.org/0000-0002-8137-2580
Department of Marketing, Ivy College of Business, Iowa State University, Ames, Iowa 50011;
- Jaehwan Kim ,
Jaehwan Kim
[email protected]https://orcid.org/0000-0003-4995-5927
Korea University Business School, Korea University, Seoul 02841, South Korea
- Greg M. Allenby
Greg M. Allenby
[email protected]https://orcid.org/0000-0001-9759-0067
Department of Marketing and Logistics, Fisher College of Business, Ohio State University, Columbus, Ohio 43210;
Corresponding Author
Dong Soo Kim
[email protected]https://orcid.org/0000-0002-3087-5938
Department of Marketing and Logistics, Fisher College of Business, Ohio State University, Columbus, Ohio 43210;
Sanghak Lee
[email protected]https://orcid.org/0000-0002-5883-5065
Department of Marketing, W. P. Carey School of Business, Arizona State University, Tempe, Arizona 85287;
Taegyu Hur
[email protected]https://orcid.org/0000-0002-8137-2580
Department of Marketing, Ivy College of Business, Iowa State University, Ames, Iowa 50011;
Jaehwan Kim
[email protected]https://orcid.org/0000-0003-4995-5927
Korea University Business School, Korea University, Seoul 02841, South Korea
Greg M. Allenby
[email protected]https://orcid.org/0000-0001-9759-0067
Department of Marketing and Logistics, Fisher College of Business, Ohio State University, Columbus, Ohio 43210;
Supplemental Material
The replication files for this article are available HERE.
