Pricing and Design of Pay-to-Win Add-Ons

The authors thank the department editor, the associate editor, and three anonymous reviewers for their valuable suggestions, which significantly improved this paper. The authors also benefited from the feedback of Yanting He, Hang Ren, Gokhan Yildirim, and Bobby Zhou; the participants of the 18th Frank M. Bass FORMS Conference, the Pricing Symposium, and the first Workshop on Digital Economics; and seminar attendees at Imperial Business School, the University of Cambridge, the University of Bath, and Bayes Business School. The authors are listed alphabetically.