Mass Customization vs. Mass Production: Variety and Price Competition

Aydın Alptekinoğlu
Aydın Alptekinoğlu
[email protected]
Warrington College of Business Administration, University of Florida, Gainesville, Florida 32611
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,
Charles J. Corbett
Charles J. Corbett
[email protected]
Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095
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Aydın Alptekinoğlu

[email protected]

Warrington College of Business Administration, University of Florida, Gainesville, Florida 32611

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Charles J. Corbett

[email protected]

Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095

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Published Online:17 Dec 2007https://doi.org/10.1287/msom.1070.0155

Supplemental Material

msom.1070.0155-sm-mass_customization.pdf (186 KB)

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cover image Manufacturing & Service Operations Management

Volume 10, Issue 2

Spring 2008

Pages 173-336

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Received:August 02, 2004
Accepted:January 08, 2007
Published Online:December 17, 2007

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Aydın Alptekinoğlu, Charles J. Corbett, (2007) Mass Customization vs. Mass Production: Variety and Price Competition. Manufacturing & Service Operations Management 10(2):204-217.

https://doi.org/10.1287/msom.1070.0155

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Mass Customization vs. Mass Production: Variety and Price Competition

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