The Value of Product Variety When Selling to Strategic Consumers

Ali K. Parlaktürk
Ali K. Parlaktürk
[email protected]
Kenan-Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina 27599
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Ali K. Parlaktürk

[email protected]

Kenan-Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina 27599

Search for more papers by this author

Published Online:18 May 2012https://doi.org/10.1287/msom.1120.0377

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msom.1120.0377-sm-revised_online_supplement_4_21_12.pdf (154 KB)

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cover image Manufacturing & Service Operations Management

Volume 14, Issue 3

Summer 2012

Pages 355-484

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Received:September 03, 2009
Accepted:December 21, 2011
Published Online:May 18, 2012

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Ali K. Parlaktürk, (2012) The Value of Product Variety When Selling to Strategic Consumers. Manufacturing & Service Operations Management 14(3):371-385.

https://doi.org/10.1287/msom.1120.0377

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