Cost-per-Click Pricing for Display Advertising
Published Online:1 Aug 2014https://doi.org/10.1287/msom.2014.0491
Supplemental Material
msom.2014.0491-sm.pdf (343 KB)
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Volume 16, Issue 4
Fall 2014
Pages 481-603
Article Information
Supplemental Material
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- Received:November 28, 2011
- Accepted:March 21, 2014
- Published Online:August 01, 2014
Copyright © 2014, INFORMS
Cite as
Sami Najafi-Asadolahi, Kristin Fridgeirsdottir (2014) Cost-per-Click Pricing for Display Advertising. Manufacturing & Service Operations Management 16(4):482-497.
https://doi.org/10.1287/msom.2014.0491
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