Joint Selling of Complementary Components Under Brand and Retail Competition
Published Online:13 May 2015https://doi.org/10.1287/msom.2015.0533
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Volume 17, Issue 4
Fall 2015
Pages 427-619
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- Received:April 16, 2013
- Accepted:February 19, 2015
- Published Online:May 13, 2015
Copyright © 2015, INFORMS
Cite as
Yuhong He, Shuya Yin (2015) Joint Selling of Complementary Components Under Brand and Retail Competition. Manufacturing & Service Operations Management 17(4):470-479.
https://doi.org/10.1287/msom.2015.0533
Keywords
