Online and Offline Information for Omnichannel Retailing

Fei Gao
Fei Gao
[email protected]
The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania, 19104
Search for more papers by this author
,
Xuanming Su
Corresponding Author
Xuanming Su
[email protected]
The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania, 19104
Search for more papers by this author

Fei Gao

[email protected]

The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania, 19104

Search for more papers by this author

,

Corresponding Author

Xuanming Su

[email protected]

The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania, 19104

Search for more papers by this author

Published Online:16 Nov 2016https://doi.org/10.1287/msom.2016.0593

Supplemental Material

msom.2016.0593-sm.pdf (568 KB)

Cited by
- Return Policies for Fashion Products in the Presence of Snob Effect
  29 January 2026 | Managerial and Decision Economics, Vol. 47, No. 4
- Strategic return-exchange promotions with customer loss aversion in omnichannel operations
  International Journal of Production Economics, Vol. 296
- Sound of Silence: When to Conceal Attribute Information? The Roles of Consumer Search, Inventory, and Channel Structure
  Zihao Chen,
  Xingyu Fu,
  Pin Gao,
  Ying-Ju Chen
  26 December 2025 | Manufacturing & Service Operations Management, Vol. 28, No. 3
- To persuade or not? Equilibrium analysis of livestreaming demonstration strategy with product returns
  Transportation Research Part E: Logistics and Transportation Review, Vol. 209
- Research on Competition and Coordination of Omni-Channel Supply Chain with Different Channel Structures
  5 May 2026 | Systems, Vol. 14, No. 5
- Substitute recommendations and in-transit order cancellations
  European Journal of Operational Research, Vol. 307
- Live‐streaming selling with consumer returns: How does the sample strategy impact pricing decisions and streamer choice of the manufacturer?
  19 April 2026 | International Transactions in Operational Research, Vol. 34
- To Adopt or Not: The Paradox of AR Fitting Technology in Retail Channels
  Yongjian Li,
  Song Yao,
  Zhongbin Wang,
  Yanqiong Guo
  3 April 2026 | Information Systems Research, Vol. 0, No. 0
- In-house purchasing for green design products when the manufacturer’s promised-delivery-time matters
  5 September 2023 | Annals of Operations Research, Vol. 359, No. 1
- Optimal product line design strategy for green and non-green products with blockchain technology
  6 November 2023 | Annals of Operations Research, Vol. 359, No. 2
- Decarbonization investment in a supply chain with a retail platform based on blockchain technology
  28 November 2023 | Annals of Operations Research, Vol. 359, No. 2
- Reactive or proactive? An online retailer’s omnichannel strategy for managing consumer returns
  3 February 2024 | Annals of Operations Research, Vol. 359, No. 2
- Introducing AR or not? Interplay between online marketplace platform and seller with product returns
  28 November 2024 | Electronic Commerce Research, Vol. 26, No. 2
- Is it beneficial for consumers to ask more questions in Danmaku? The inverted U-shaped effect of information-seeking Danmaku density on e-commerce livestream sales
  9 March 2025 | Electronic Commerce Research, Vol. 26, No. 2
- When should metaverse technology be adopted in live streaming considering consumer returns?
  European Journal of Operational Research, Vol. 330, No. 2
- Facilitating Review Information Disclosure in the Platform Economy: Is More Accurate Always Better?
  16 October 2025 | Production and Operations Management, Vol. 35, No. 4
- Direct selling, reselling or hybrid? Manufacturer's sales channel strategies in the context of online product reviews
  International Journal of Production Economics, Vol. 293
- When should a live-stream e-seller offer return-freight insurance?
  Journal of Management Science and Engineering, Vol. 11, No. 1
- Platform‐led or seller‐led? Optimal ex ante information delivery strategy for online retail channels with product match uncertainty
  10 September 2024 | International Transactions in Operational Research, Vol. 33, No. 2
- Manufacturer’s channel selection and authorization in a hybrid e-commerce platform
  3 January 2026 | Annals of Operations Research, Vol. 357, No. 2-3
- Entry and competition strategy in a neighborhood fresh product retailing market
  International Journal of Production Economics, Vol. 292
- Exploring the link between offline and online retail sales: insights from 15 years of retail sales data in Great Britain
  31 December 2024 | Management Decision, Vol. 64, No. 2
- Returns Management and Reverse Logistics in Omnichannel Supply Chain: A Systematic Review and Future Research Agenda from a Closed Loop Supply Chain Perspective
  9 November 2025
- Omnichannel Customer Switching Behaviour: Background
  3 February 2026
- Positioning of omnichannel inventories to protect revenue
  International Journal of Production Economics, Vol. 291
- Online coupon and offline service efforts in omnichannel retailing with cross-channel effect
  Omega, Vol. 138
- Buy-Online-and-Pickup-in-Store, Ship-From-Store, or Both: The Optimal Omnichannel Strategies
  IEEE Transactions on Engineering Management, Vol. 73
- Information Provision Strategy of Retailers Under Consumer Reference-Dependent Behavior
  IEEE Transactions on Engineering Management, Vol. 73
- Cooperative Cross‐Channel Recommendation for an Offline Retailer and an Online Competitor
  1 March 2026 | Discrete Dynamics in Nature and Society, Vol. 2026, No. 1
- Research on the Impact of AI Virtual Showrooms on Retailers’ Pricing Strategies and Profits under Match Uncertainty
  E-Commerce Letters, Vol. 15, No. 03
- Coordinating online platform supply chains with delivery time decisions
- Liquidation channel strategies under price harmonization
- Trade-in strategies in operations
- Virtual showroom strategies for online channels with consumer disappointment aversion
  10 December 2025 | Electronic Commerce Research, Vol. 318
- Omnichannel strategies and pricing and ordering decisions of an online-first retailer considering product returns
  4 December 2025 | Electronic Commerce Research, Vol. 106
- Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel
  22 August 2024 | Electronic Commerce Research, Vol. 25, No. 6
- Dual channel or not? Implication of free-riding in altering consumer channel preferences
  International Journal of Production Economics, Vol. 290
- Enhancing product information access in physical retail operations: How do Scan & Go technologies affect consumers' in‐store purchases?
  20 March 2025 | Decision Sciences, Vol. 56, No. 6
- The online retail channel structure with bidirectional free-riding effect
  Electronic Commerce Research and Applications, Vol. 74
- Buy-Online-Pick-Up-At-Store Benefits Supply Chains Considering Supplier Encroachment
  26 May 2025 | Production and Operations Management, Vol. 34, No. 11
- Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry
  8 May 2024 | Electronic Commerce Research, Vol. 25, No. 5
- Pricing and coordination strategy for new energy vehicles to dominate the automotive market under the dual credit policy
  Computers & Industrial Engineering, Vol. 208
- Optimal buy-online-and-pick-up-in-store strategies in the livestreaming selling context
  International Journal of Production Economics, Vol. 288
- Manufacturers’ channel strategy with consumer disappointment aversion and blockchain anti-counterfeiting
  Journal of Retailing and Consumer Services, Vol. 87
- Research on Dynamic Collaborative Strategies of Online Retail Channels Under Differentiated Logistics Services
  24 September 2025 | Systems, Vol. 13, No. 10
- Anticompetitive Effects of a Dominant Retailer’s Guaranteed Profit Margin and Low-Price Contracts
  Leela Nageswaran,
  Aditya Jain,
  Haresh Gurnani
  22 September 2025 | Management Science, Vol. 0, No. 0
- The Value of Online Interactions for Store Execution
  Felipe Caro,
  Victor Martínez-de-Albéniz,
  Borja Apaolaza
  18 July 2025 | Manufacturing & Service Operations Management, Vol. 27, No. 5
- Pricing and ordering decisions for the supply chain integrating of online and offline channels
  30 May 2022 | Environment, Development and Sustainability, Vol. 27, No. 9
- Virtual-physical alliance in the metaverse ecosystem: Business model evolution and optimal deployment of knowledge management strategy
  Technology in Society, Vol. 82
- The Effect of Pop-Up Retailing on Customer Omnichannel Shopping: Evidence From a Quasi-Field Experiment
  24 March 2025 | Production and Operations Management, Vol. 34, No. 9
- Probabilistic Selling with Customization? A Theoretical Analysis
  31 March 2025 | Production and Operations Management, Vol. 34, No. 9
- The optimality of second-hand business decisions in the presence of consumer valuation uncertainty
  31 January 2025 | International Journal of Production Research, Vol. 63, No. 15
- Optimizing omnichannel assortments and inventory provisions under the multichannel attraction model
  European Journal of Operational Research, Vol. 324, No. 3
- Offering indoor trade‐in? Optimal “one‐stop” trade‐in service strategy
  15 July 2025 | International Transactions in Operational Research, Vol. 54
- A Stackelberg game analysis of livestreaming sales and product returns in e-commerce
  Decision Analytics Journal, Vol. 15
- Optimal fulfillment and replenishment for omnichannel retailers with standard shipping contracts
  European Journal of Operational Research, Vol. 323, No. 2
- Simultaneous vs. Sequential: Optimal Assortment Recommendation in Multistore Retailing
  Yicheng Liu; ,
  Xiao Alison Chen; ,
  Yan Liu; ,
  Zizhuo Wang
  19 February 2025 | Manufacturing & Service Operations Management, Vol. 27, No. 3
- Peer-to-Peer Crowdshipping as an Omnichannel Retail Strategy
  Ho-Yin Mak
  6 March 2025 | Transportation Science, Vol. 59, No. 3
- Research on the Conditions and Operational Strategies of the Retailer's Participation in Omnichannel Returns Cooperation
  11 December 2024 | Managerial and Decision Economics, Vol. 46, No. 3
- Should a better-informed manufacturer hold pricing power for the direct channel: The role of consumer reviews
  Decision Support Systems, Vol. 191
- Retailer-manufacturer partnerships in E-commerce: Dual product strategy and market share dynamics
  European Journal of Operational Research, Vol. 322, No. 1
- Order basket contents and consumer returns
  28 February 2024 | Decision Sciences, Vol. 56, No. 2
- The coopetition between an online retailer and its franchise offline store: the effect of loyal consumers
  24 April 2023 | Information Technology and Management, Vol. 26, No. 1
- Manufacturer encroachment through live streaming considering consumer disappointment aversion
  Journal of Retailing and Consumer Services, Vol. 83
- Returns management in a supply chain considering freight insurance and consumer disappointment aversion
  Transportation Research Part E: Logistics and Transportation Review, Vol. 195
- Pricing and Return Strategies in Omni-Channel Apparel Retail Considering the Impact of Fashion Level
  6 March 2025 | Mathematics, Vol. 13, No. 5
- Omnichannel services in the presence of customers' valuation uncertainty
  23 July 2024 | Naval Research Logistics (NRL), Vol. 72, No. 1
- Multi-channel retailing and consumers’ environmental consciousness
  9 January 2025 | Annals of Operations Research, Vol. 345, No. 1
- Buy online and pickup in-store: Co-opetition strategy of omnichannel supply chain players
  11 April 2023 | Electronic Commerce Research, Vol. 25, No. 1
- Dual pricing with purchase hassle
  International Journal of Production Economics, Vol. 280
- Consumer self-optimization in a virtual showroom experience and its implications on online product return strategies
  Transportation Research Part E: Logistics and Transportation Review, Vol. 194
- Showroom Deployment with Consumers’ Anticipated Regret
  5 September 2024 | Asia-Pacific Journal of Operational Research, Vol. 42, No. 01
- Offline Returns for Online Retailers via Partnership
  Leela Nageswaran,
  Elina H. Hwang,
  Soo-Haeng Cho
  3 April 2024 | Management Science, Vol. 71, No. 1
- Research on Pricing Strategy of Decentralized Dual-Channel Supply Chain Considering Private Brand Strategy
  26 August 2025
- The incentives for information sharing and online expansion strategy in medical supply chains
  25 February 2025 | RAIRO - Operations Research, Vol. 59, No. 1
- Enhancing Competitive Advantage Through AI-Driven Live Streaming Sales
  IEEE Transactions on Engineering Management, Vol. 72
- Exaggeration or Concealment: Corporate Social Responsibility Strategy in the Blockchain Era
  IEEE Transactions on Engineering Management, Vol. 72
- A Review of Category Planning in Omnichannel Retail Environments
  Management Science and Engineering, Vol. 14, No. 01
- Enhancing Product Information Access in Physical Retail Operations: How Do Scan & Go Technologies Affect Consumers’ In-store Purchases?
  1 January 2025 | SSRN Electronic Journal, Vol. 93
- Managing uncertain order cancellations with omni-channel coordination: Designing a novel buyback contract
  Journal of Industrial and Management Optimization, Vol. 21, No. <![CDATA[7]]>
- Consumer Preferences in Retail: Insights into Online and Offline Shopping Trends in Haryana
  1 January 2025 | Shodh Sari-An International Multidisciplinary Journal, Vol. 04, No. 01
- Should brand‐owners adopt blockchain to combat deceptive counterfeits when competing with copycats? Impact of consumers' anticipated regret
  14 August 2024 | Managerial and Decision Economics, Vol. 45, No. 8
- Physical or virtual showroom? The decision for omni-channel retailers in the context of cross-channel free-riding
  3 January 2023 | Electronic Commerce Research, Vol. 24, No. 4
- Channel and bundling strategies: Forging a “win-win” paradigm in product and service operations
  Decision Support Systems, Vol. 187
- How can we improve buyer experiences for the operations of e-grocery platforms? Towards a unified framework for digital service operations
  International Journal of Production Economics, Vol. 278
- The interaction between manufacturer’s showroom deployment and online selling formats
  Transportation Research Part E: Logistics and Transportation Review, Vol. 192
- Demand cannibalization during product rollovers in the presence of strategic customers
  Transportation Research Part E: Logistics and Transportation Review, Vol. 192
- Analysis of the Interactive Game Between Manufacturers and Retailers Considering the Free-Riding Effect on the Internet
  16 December 2024 | Symmetry, Vol. 16, No. 12
- Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective
  European Journal of Operational Research, Vol. 318, No. 3
- Physical stores versus physical showrooms: Channel structures of online retailers
  Electronic Commerce Research and Applications, Vol. 68
- Online Retailing Operations: Is It Wise to Offer Free Sample Trial and Money-Back Guarantee Together?
  4 November 2024 | Production and Operations Management, Vol. 33, No. 11
- Inventory Decisions Considering Returns in Omni-channel Retailing
  14 October 2024 | Scientific Insights and Discoveries Review, Vol. 4
- Role of artificial intelligence in customer engagement: a systematic review and future research directions
  5 April 2024 | Journal of Modelling in Management, Vol. 19, No. 5
- The Effect of Omni-Channel Experience on Consumer's Shopping Intention and Product Review Intention*
  31 October 2024 | Journal of Channel and Retailing, Vol. 29, No. 4
- Promotion strategies of food delivery O2O supply chain with anti-food waste regulation
  25 September 2024 | Frontiers in Sustainable Food Systems, Vol. 8
- Adoption of blockchain considering platform’s information sharing and service effort under the cap-and-trade scheme
  29 December 2023 | International Journal of Production Research, Vol. 62, No. 18
- Joint decisions on selling mode choice and emission reduction investment under cap-and-trade regulation
  28 December 2023 | International Journal of Production Research, Vol. 62, No. 18
- Limited‐time pricing strategy considering consumer regret under channel competition
  21 May 2024 | Managerial and Decision Economics, Vol. 45, No. 6
- Power structure and pricing in an omnichannel with buy-online-and-pick-up-in-store
  14 August 2022 | Electronic Commerce Research, Vol. 24, No. 3
- Knowledge mapping of e-commerce supply chain management: a bibliometric analysis
  26 August 2022 | Electronic Commerce Research, Vol. 24, No. 3
- Managing consumer bracketing purchases: Optimal return policy analysis
  International Journal of Production Economics, Vol. 275
- Omnichannel product selection and shelf space planning optimization
  Omega, Vol. 127
- Take-away and sit-down service operations under inequity aversion
  14 October 2024 | RAIRO - Operations Research, Vol. 58, No. 5
- Personalized pricing versus showrooming: competition between online and offline retailers
  23 February 2024 | International Transactions in Operational Research, Vol. 31, No. 5
- Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-Mile Stations at Alibaba
  1 September 2024 | MIS Quarterly, Vol. 48, No. 3
- Benefit of Consumer Showrooming for a Physical Retailer: A Distribution Channel Perspective
  Lin Hao,
  Subodha Kumar
  28 September 2023 | Management Science, Vol. 70, No. 8
- Integrated inventory replenishment and online demand allocation decisions for an omnichannel retailer with ship-from-store strategy
  European Journal of Operational Research, Vol. 316, No. 3
- Pricing, channel design, and platform operations with buy-online-and-pick-up-in-store in online food delivery market
  International Journal of Production Economics, Vol. 274
- How should restaurants operate in the omnichannel era? A queueing game approach
  International Journal of Production Economics, Vol. 274
- Advance Selling Strategy with Return Service: The Impacts of Information Disclosure and Disclosure Methods
  8 June 2024 | Asia-Pacific Journal of Operational Research, Vol. 41, No. 04
- Tailoring Technology for Heterogeneous Shoppers: Implications for e-Retail Channel Competition
  4 September 2024 | Journal of Management Information Systems, Vol. 41, No. 3
- The Effects of Selling Formats and Upstream Competition on Product Pricing and Quality Design
  Lu Hsiao,
  Xin Ma,
  Ying-Ju Chen
  14 May 2024 | Manufacturing & Service Operations Management, Vol. 26, No. 4
- Return strategies and channel pricing in omni-channel retail considering heterogeneous customer perceptions
  Computers & Industrial Engineering, Vol. 193
- Competitive pricing and advertising strategies for online retailers with “showrooming” and “webrooming”
  European Journal of Operational Research, Vol. 316, No. 2
- Can travel apps improve tourists’ intentions? Investigating the drivers of Chinese gen Y users’ experience
  31 January 2023 | Journal of Vacation Marketing, Vol. 30, No. 3
- Mobile Payment Adoption: An Empirical Investigation of Alipay
  Yuqian Xu,
  Anindya Ghose,
  Binqing Xiao
  7 July 2023 | Information Systems Research, Vol. 35, No. 2
- Digital technology-empowered omnichannel integration: a review and research agenda
  14 March 2024 | International Journal of Retail & Distribution Management, Vol. 52, No. 4
- Channel Changes Choice: An Empirical Study About Omnichannel Demand Sensitivity to Fulfillment Lead Time
  Stanley Frederick W. T. Lim,
  Fei Gao,
  Tom Fangyun Tan
  12 June 2023 | Management Science, Vol. 70, No. 5
- Impact of consumers’ anticipated regret on brand owners’ blockchain adoption in the presence of a secondhand market
  International Journal of Production Economics, Vol. 271
- RESEARCH STREAMS IN THE DOMAIN OF OMNICHANNEL IN MARKETING MANAGEMENT: BIBLIOMETRIC REVIEW
  29 March 2024 | Via Economica, No. 4
- A Study on Channel Decisions of Online Retailers Considering Anticipated Regret
- Online channel mode selection in a platform supply chain in the presence of consumer returns
  15 February 2023 | Kybernetes, Vol. 53, No. 5
- Managing physical inventory and return policies for omnichannel retailing
  Computers & Industrial Engineering, Vol. 190
- Technology licensing contract design considering royalty transparency and demand information asymmetry with downstream co-opetition
  Expert Systems with Applications, Vol. 238
- Market expansion through online-buying to store-pickup (O2S): Implications for end-to-end supply chain strategy
  International Journal of Production Economics, Vol. 269
- Optimal ordering decisions for an omnichannel retailer with ship‐to‐store and ship‐from‐store
  2 August 2022 | International Transactions in Operational Research, Vol. 31, No. 2
- An analysis of price strategies with price matching in the presence of showrooming
  26 July 2022 | International Transactions in Operational Research, Vol. 31, No. 2
- Supply chain coordination with financial constraints considering delivery time and cross‐channel spillover effect
  1 November 2023 | International Transactions in Operational Research, Vol. 31, No. 2
- Prioritization in the Presence of Self-ordering Opportunities in Omnichannel Services
  6 March 2024 | Production and Operations Management, Vol. 33, No. 3
- Examining B2B channel decision-making within differential quality-level zone: a supply chain design using a non-cooperative strategic game theoretic approach (“Stackelberg Supply Chain for B2B”)
  28 August 2023 | Journal of Business & Industrial Marketing, Vol. 39, No. 2
- The platform competition with multihoming on both sides in the omnichannel – —fee or subsidy?
  28 February 2023 | Kybernetes, Vol. 53, No. 3
- Impacts of consumer virtual showrooming behavior on manufacturer and retailer strategic decisions in a dual-channel supply chain
  European Journal of Operational Research, Vol. 313, No. 1
- Cross-channel influences in mobile-app-website e-commerce supply chains: When to weaken the influence?
  Transportation Research Part E: Logistics and Transportation Review, Vol. 182
- Embracing the power of AI in retail platform operations: Considering the showrooming effect and consumer returns
  Transportation Research Part E: Logistics and Transportation Review, Vol. 182
- The value of psychological ownership: how buy-online-and-pick-up-in-store enhances consumer loyalty
  29 December 2023 | European Journal of Marketing, Vol. 58, No. 1
- The Role of Online Product Information in Enabling Electronic Retail/E-tailing
  13 May 2024
- A New Business Model for the Fashion Industry. The Emergence of Fashion-as-a-Service
  18 July 2024
- Channel strategies for competing retailers: Whether and when to introduce live stream?
  European Journal of Operational Research, Vol. 312, No. 2
- Learning efficient in-store picking strategies to reduce customer encounters in omnichannel retail
  International Journal of Production Economics, Vol. 267
- Vertical product line extension when online retailers serve as mom-and-pop stores’ suppliers
  Omega, Vol. 122
- What Drives Customer Engagement in Omnichannel Retailing? The Role of Omnichannel Integration, Perceived Fluency, and Perceived Flow
  IEEE Transactions on Engineering Management, Vol. 71
- Integrative Strategies for Omnichannel Order Fulfillment With Risk Aversion
  IEEE Transactions on Engineering Management, Vol. 71
- Distributionally Robust Multiperiod Inventory Model for Omnichannel Retailing Considering Buy-Online, Pickup-in-Store and Out-of-Stock, Home-Delivery Services
  IEEE Transactions on Engineering Management, Vol. 71
- Content marketing research: A review and research agenda
  8 September 2023 | International Journal of Consumer Studies, Vol. 48, No. 1
- Asu Om Review Vol I
  1 January 2024 | SSRN Electronic Journal, Vol. 6
- Omnichannel Retailing With Buy Online Pickup In Store Under Capacity Constraint
  1 January 2024 | SSRN Electronic Journal, Vol. 51
- Omnichannel Operations in On-Demand Delivery Platform with Buy-Online-and-Pick-up-in-Store
  1 January 2024 | SSRN Electronic Journal, Vol. 25
- When Should Suppliers Adopt Augmented Reality Technology in a Dual-Channel Supply Chain?
  Theoretical Economics Letters, Vol. 14, No. 06
- Designing Omnichannel Retail Operations with Heterogenous Cus tomer Preferences of Channel and Purchase Style
  International Journal of Japan Association for Management Systems, Vol. 15, No. 1
- Supply Chain with Free-Riding Consideration under BOPS: Pricing/Subsidy Decision Research
- Volunteer omnichannel behavior in nonprofit organizations: Key antecedents and implications for management
  7 August 2023 | Nonprofit Management and Leadership, Vol. 34, No. 2
- Information services and omnichannel retailing strategy choices of e-commerce platforms with supplier competition
  18 April 2022 | Electronic Commerce Research, Vol. 23, No. 4
- Innovations in retail delivery: Current trends and future directions
  Journal of Retailing, Vol. 99, No. 4
- Optimal sales strategies for an omni-channel manufacturer in livestreaming demonstration trends
  Transportation Research Part E: Logistics and Transportation Review, Vol. 180
- Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry
  2 February 2023 | Journal of Fashion Marketing and Management: An International Journal, Vol. 27, No. 5
- Omni-channel marketing strategy in the digital platform era
  Journal of Business Research, Vol. 168
- Price matching and product differentiation strategies considering showrooming
  Journal of Retailing and Consumer Services, Vol. 75
- Is online-to-offline customer care support essential for consumer service?
  Journal of Retailing and Consumer Services, Vol. 75
- Pricing and sales-effort coordination facing free riding behaviors between a brick-and-mortar retailer and a platform store owned by the manufacturer
  Transportation Research Part E: Logistics and Transportation Review, Vol. 179
- Dynamic pricing in the presence of strategic consumers with ‘experience-in-store-and-buy-online’
  2 November 2022 | International Journal of Production Research, Vol. 61, No. 20
- Optimal advance selling strategy with information provision for omni-channel retailers
  2 January 2021 | Annals of Operations Research, Vol. 329, No. 1-2
- Digital showroom strategies for dual-channel supply chains in the presence of consumer webrooming behavior
  30 January 2022 | Annals of Operations Research, Vol. 329, No. 1-2
- Behavior-Based pricing under asymmetric channel competition with strategic consumers
  Omega, Vol. 120
- Channel encroachment strategy through pure online or combined offline retailing
  6 December 2022 | IMA Journal of Management Mathematics, Vol. 34, No. 4
- Optimizing price, order quantity, and return policy in the presence of consumer opportunistic behavior for online retailers
  European Journal of Operational Research, Vol. 309, No. 2
- Optimal livestream selling strategy with buy-online-and-return-in-store
  Electronic Commerce Research and Applications, Vol. 61
- Omnichannel retailing with different order fulfillment and return options
  4 July 2022 | International Journal of Production Research, Vol. 61, No. 15
- When is it wise to use artificial intelligence for platform operations considering consumer returns?
  European Journal of Operational Research, Vol. 308, No. 3
- The puzzle of online arbitrage and increased product returns: A game‐theoretic analysis
  1 August 2023 | Production and Operations Management, Vol. 32, No. 8
- Blockchain-based traceability system adoption decision in the dual-channel perishable goods market under different pricing policies
  1 March 2023 | International Journal of Production Research, Vol. 61, No. 13
- Interlinking organisational resources, AI adoption and omnichannel integration quality in Ghana’s healthcare supply chain
  Journal of Business Research, Vol. 162
- Incorporating social learning into the optimal return and pricing decisions of online retailers
  Omega, Vol. 118
- The Mediating Role of E-Consumer Informedness Between Digital Usability and Responsible E-Shopping
- Coordination of a supply chain with an online platform considering green technology in the blockchain era
  9 March 2021 | International Journal of Production Research, Vol. 61, No. 11
- Optimal information disclosure strategies for a retail platform in the blockchain technology era
  13 September 2021 | International Journal of Production Research, Vol. 61, No. 11
- Information disclosure, consumer returns, and operational costs in omnichannel retailing
  14 February 2023 | Naval Research Logistics (NRL), Vol. 70, No. 4
- Nominal effect vs actual effect: overconfidence in a consignment omnichannel
  14 June 2021 | Electronic Commerce Research, Vol. 23, No. 2
- A strategic analysis of virtual showrooms deployment in online retail platforms
  Omega, Vol. 117
- Electronic Retailing: Mapping the past for informing the future
  5 December 2022 | The International Review of Retail, Distribution and Consumer Research, Vol. 33, No. 3
- Retailing and ordering strategies for online apparel retailers facing bracketing purchase behaviour
  7 June 2022 | International Journal of Production Research, Vol. 61, No. 9
- Effects of BOPS implementation under market competition and decision timing in omnichannel retailing
  Computers & Industrial Engineering, Vol. 179
- Store-brand product variety and price decisions under showrooming
  Computers & Industrial Engineering, Vol. 178
- Coupon promotion and its cross-channel effect in omnichannel retailing industry: A time-sensitive strategy
  International Journal of Production Economics, Vol. 258
- Consumer showrooming with supplier encroachment and omnichannel retailing
  9 July 2021 | Decision Sciences, Vol. 54, No. 2
- A Dual-Channel Strategy for Online Recovery Platforms to Increase Recovery Quantity and Profits
  13 April 2023 | Sustainability, Vol. 15, No. 8
- Omni‐channel retailing on platforms: Disentangling the effects of channel integration and inter‐platform function usage difference
  4 June 2022 | Journal of Operations Management, Vol. 69, No. 2
- Channel transparency and omnichannel retailing: The impact of sharing retail store product availability information
  31 August 2022 | Journal of Operations Management, Vol. 69, No. 2
- Omnichannel retail operations with ship-to-store and ship-from-store options under supply disruption
  8 February 2023 | Frontiers of Engineering Management, Vol. 10, No. 1
- In-store, pre-warehouse, or store-and-warehouse integration: Strategic analysis for neighborhood fresh product retail modes
  Computers & Industrial Engineering, Vol. 177
- Omnichannel Services: The False Premise and Operational Remedies
  Opher Baron,
  Xiaole Chen,
  Yang Li
  26 April 2022 | Management Science, Vol. 69, No. 2
- Traffic channeling under uncertain conversion rates on e‐commerce platforms
  12 September 2022 | Naval Research Logistics (NRL), Vol. 70, No. 1
- Strategies for the retail platform to counteract match uncertainty: Virtual showroom and return or exchange policy
  Computers & Industrial Engineering, Vol. 176
- Driving mechanism of consumer migration behavior under the COVID-19 pandemic
  5 January 2023 | Frontiers in Public Health, Vol. 10
- Cooperation or Co-Opetition? Optimal Offline Showroom Partnership for an Online Manufacturer Under Information Asymmetry
  7 February 2023 | International Journal of Electronic Commerce, Vol. 27, No. 1
- Coordination of a Supply Chain with an Online Platform Considering Green Technology in the Blockchain Era
  27 September 2023
- Controlling inventories in omni/multi-channel distribution systems with variable customer order-sizes
  Omega, Vol. 114
- The impacts of blockchain adoption on a dual-channel supply chain with risk-averse members
  Omega, Vol. 114
- Research on Try-before-you-buy Strategy Under Product Fit Uncertainty
  1 August 2023 | E3S Web of Conferences, Vol. 409
- Cooperate or Not? A Service Cooperation Strategy for Products With Service Attributes Considering Showrooming Behavior
  IEEE Access, Vol. 11
- Do as You Say, or I Will: Retail signal congruency in buy‐online‐pickup‐in‐store and negative word‐of‐mouth
  15 September 2022 | Journal of Business Logistics, Vol. 44, No. 1
- Eying Sales Gains with Virtual Try-On Technology: A Natural Experiment in Webrooming
  1 January 2023 | SSRN Electronic Journal, Vol. 32
- Sound of Silence: When to Conceal Attribute Information? The Roles of Consumer Search, Inventory, and Selling Mechanisms
  1 January 2023 | SSRN Electronic Journal, Vol. 68
- Positioning of Omnichannel Inventories to Protect Revenue
  1 January 2023 | SSRN Electronic Journal, Vol. 49
- Optimal Fulfillment and Replenishment for Omnichannel Retailers with Standard Shipping Contracts
  1 January 2023 | SSRN Electronic Journal, Vol. 17
- Who Should Set Consumer Returns Policies in Online Marketplaces: Supplier or Platform?
  1 January 2023 | SSRN Electronic Journal, Vol. 71
- Digital Coupon Promotion and Inventory Strategies of Omnichannel Brands
  26 December 2022 | Axioms, Vol. 12, No. 1
- Brick-and-mortar or brick-and-click? The influence of online customer reviews on a retailer’s channel strategy
  13 April 2022 | IISE Transactions, Vol. 54, No. 12
- A citation and co-citation bibliometric analysis of omnichannel marketing research
  17 April 2021 | Management Review Quarterly, Vol. 72, No. 4
- Omnichannel retail operations with mixed fulfillment strategies
  International Journal of Production Economics, Vol. 254
- Channel and Pricing Strategy of Competing Retailers in a Two-Stage Supply Chain
  IEEE Transactions on Engineering Management, Vol. 69, No. 6
- Competitive Policy for Online Retailers’ Intrusion in E-Commence
  21 October 2022 | Journal of Theoretical and Applied Electronic Commerce Research, Vol. 17, No. 4
- The Capacity Decision-Making of Omnichannel Catering Firms Based on Queueing System Considering Customer Reference Behavior
  21 November 2022 | Systems, Vol. 10, No. 6
- Marine tourism omnichannel coordination
  13 October 2022 | Marine Economics and Management, Vol. 5, No. 2
- The revival of retail stores via omnichannel operations: A literature review and research framework
  European Journal of Operational Research, Vol. 302, No. 3
- A review of bricks-and-clicks dual-channels literature: trends and opportunities
  26 April 2022 | INFOR: Information Systems and Operational Research, Vol. 60, No. 4
- Pricing and Assortment Decision of Competitive Omnichannel Selling Strategy: Considering Online Return Cost
  Mathematical Problems in Engineering, Vol. 2022
- Quality signaling strategies of experience goods in online–offline channel integration
  18 February 2022 | Managerial and Decision Economics, Vol. 43, No. 7
- Who Should Open Offline Showrooms?
  International Journal of Information Systems and Supply Chain Management, Vol. 15, No. 1
- Food Delivery Service and Restaurant: Friend or Foe?
  Manlu Chen,
  Ming Hu,
  Jianfu Wang
  8 February 2022 | Management Science, Vol. 68, No. 9
- Offline-Channel Planning in Smart Omnichannel Retailing
  Jian Chen,
  Yong Liang,
  Hao Shen,
  Zuo-Jun Max Shen,
  Mengying Xue
  20 December 2021 | Manufacturing & Service Operations Management, Vol. 24, No. 5
- Products pricing and return strategies for the dual channel retailers
  25 August 2021 | Operational Research, Vol. 22, No. 4
- Whether to adopt “buy online and return to store” strategy in a competitive market?
  European Journal of Operational Research, Vol. 301, No. 3
- Coupon strategies for competitive products in an omnichannel supply chain
  Electronic Commerce Research and Applications, Vol. 55
- Do customers always adopt buy-online-and-pick-up-in-store service? Consideration of location-based store density in omni-channel retailing
  Journal of Retailing and Consumer Services, Vol. 68
- The impact of cross-selling on managing consumer returns in omnichannel operations
  Omega, Vol. 111
- Developing a Sustainable Omnichannel Strategic Framework toward Circular Revolution: An Integrated Approach
  15 September 2022 | Sustainability, Vol. 14, No. 18
- Dual-Channel Retailer’s Multi-Period Inventory and Pricing Policy with the Quantity-Sales Mode
  16 September 2022 | Sustainability, Vol. 14, No. 18
- Omnichannel retailing and post-pandemic recovery: building a research agenda
  28 February 2022 | International Journal of Retail & Distribution Management, Vol. 50, No. 8/9
- Signaling Quality with Return Insurance: Theory and Empirical Evidence
  Chong Zhang,
  Man Yu,
  Jian Chen
  8 December 2021 | Management Science, Vol. 68, No. 8
- Bracketing of purchases to manage size uncertainty: Should online retailers be worried?
  22 January 2022 | Naval Research Logistics (NRL), Vol. 69, No. 5
- Towards purchase prediction: a voting-based method leveraging transactional information
- Price decisions of freebie promotion with retailer information sharing
  31 August 2022 | RAIRO - Operations Research, Vol. 56, No. 4
- Dual-channel competition: the role of quality improvement and price-matching
  6 June 2021 | International Journal of Production Research, Vol. 60, No. 12
- Evaluating the Effectiveness of Marketing Campaigns for Malls Using a Novel Interpretable Machine Learning Model
  Tong Wang,
  Cheng He,
  Fujie Jin,
  Yu Jeffrey Hu
  21 December 2021 | Information Systems Research, Vol. 33, No. 2
- Online retail operations with “Try-Before-You-Buy”
  European Journal of Operational Research, Vol. 299, No. 3
- Role of Distribution Centers Disruptions in New Retail Supply Chain: An Analysis Experiment
  26 May 2022 | Sustainability, Vol. 14, No. 11
- Omnichannel marketing: structured review, synthesis, and future directions
  12 February 2022 | The International Review of Retail, Distribution and Consumer Research, Vol. 32, No. 3
- Managing product value uncertainty: The role of ex ante product value delivery
  3 May 2021 | Journal of the Operational Research Society, Vol. 73, No. 5
- Effective Online Order Acceptance Policies for Omnichannel Fulfillment
  Su Jia,
  Jeremy Karp,
  R. Ravi,
  Sridhar Tayur
  1 December 2021 | Manufacturing & Service Operations Management, Vol. 24, No. 3
- Value of Online–Off-line Return Partnership to Off-line Retailers
  Elina H. Hwang,
  Leela Nageswaran,
  Soo-Haeng Cho
  16 November 2021 | Manufacturing & Service Operations Management, Vol. 24, No. 3
- Individual and social customers’ joining strategies in a two-stage service system when discount is offered to users of smartphone application
  Applied Mathematical Modelling, Vol. 105
- Optimal service decisions in an omni-channel with buy-online-and-pick-up-in-store
  3 March 2021 | Journal of the Operational Research Society, Vol. 73, No. 4
- Exploring the Competitive Dimension of Omnichannel Retailing
  M. Serkan Akturk,
  Michael Ketzenberg
  9 July 2021 | Management Science, Vol. 68, No. 4
- Optimal E-tailing channel structure and service contracting in the platform era
  Transportation Research Part E: Logistics and Transportation Review, Vol. 160
- Should businesses keep consistent performance between channels? Empirical evidence from the impact of rating discrepancy on demand
  28 January 2021 | Decision Sciences, Vol. 53, No. 2
- Omnichannel Assortment Optimization Under the Multinomial Logit Model with a Features Tree
  Venus Lo,
  Huseyin Topaloglu
  3 December 2021 | Manufacturing & Service Operations Management, Vol. 24, No. 2
- Economic models of price competition between traditional and online retailing under showrooming
  18 November 2021 | DECISION, Vol. 49, No. 1
- Returns Freight Insurance Policy and the Impact from a BOPS Retailer
  31 January 2022 | Operations Research Forum, Vol. 3, No. 1
- Information effect of buy-online-and-pick-up-in-store in omnichannel retailing with store replenishment
  Electronic Commerce Research and Applications, Vol. 52
- Shopping in the omnichannel supply chain under price competition and product return
  Journal of Retailing and Consumer Services, Vol. 65
- The pricing and carbon abatement decisions of a manufacturer selling with marketplace or reselling mode
  21 June 2021 | International Transactions in Operational Research, Vol. 29, No. 2
- Dynamic Pricing with Money‐Back Guarantees
  1 March 2022 | Production and Operations Management, Vol. 31, No. 3
- Fast Fashion, Charities, and the Circular Economy: Challenges for Operations Management
  1 March 2022 | Production and Operations Management, Vol. 31, No. 3
- Optimal Trade‐in Return Policies: Is it Wise to be Generous?
  1 March 2022 | Production and Operations Management, Vol. 31, No. 3
- Value creation through omnichannel practices for multi-actor customers: an evolutionary view
  28 October 2021 | Journal of Enterprising Communities: People and Places in the Global Economy, Vol. 16, No. 1
- Demand Pooling in Omnichannel Operations
  Ming Hu,
  Xiaolin Xu,
  Weili Xue,
  Yi Yang
  23 March 2021 | Management Science, Vol. 68, No. 2
- The Effect of Multichannel and Omnichannel Retailing on Physical Stores
  Fei Gao,
  Vishal V. Agrawal,
  Shiliang Cui
  16 March 2021 | Management Science, Vol. 68, No. 2
- Cooperative advertising contract design in a supply chain with an offline showroom under asymmetric information
  6 January 2021 | Journal of the Operational Research Society, Vol. 73, No. 2
- The Signaling Effect of Sampling Size in Physical Goods Sampling Via Online Channels
  1 February 2022 | Production and Operations Management, Vol. 31, No. 2
- Commercial Product Returns
- Analyzing the Omni-Channel Shopper Journey Configuration of Generations Y and Z
  Journal of Organizational and End User Computing, Vol. 33, No. 6
- Impact of artificial intelligence adoption on online returns policies
  10 April 2020 | Annals of Operations Research, Vol. 308, No. 1-2
- Price, online coupon, and store service effort decisions under different omnichannel retailing models
  Journal of Retailing and Consumer Services, Vol. 64
- Seamless experience in the context of omnichannel shopping： scale development and empirical validation
  Journal of Retailing and Consumer Services, Vol. 64
- Omnichannel retailing return operations with consumer disappointment aversion
  Operations Research Perspectives, Vol. 9
- Robust omnichannel retail operations with the implementation of ship-from-store
  Transportation Research Part E: Logistics and Transportation Review, Vol. 157
- Anticipated Emotions in Consumer Demand: Implications for Pricing, Inventory, and Assortment
  1 January 2022 | SSRN Electronic Journal, Vol. 12
- Can In-Store Recommendation for Online-Substitutive Products Integrate Online and Offlinechannels?
  SSRN Electronic Journal, Vol. 115
- Online Expansion Strategy with Information Sharing in Medical Device Supply Chain
  SSRN Electronic Journal, Vol. 64
- Behavior-Based Pricing Under Asymmetric Channel Competition with Strategic Consumers
  SSRN Electronic Journal, Vol. 56
- Order Basket Contents and Consumer Returns
  SSRN Electronic Journal, Vol. 65
- Real-Time Omnichannel Fulfillment Optimization
  SSRN Electronic Journal, Vol. 17
- Impacts of horizontal mergers on dual-channel supply chain
  Journal of Industrial & Management Optimization, Vol. 18, No. 1
- Competitive strategies in the presence of consumers' expected service and product returns
  Journal of Industrial and Management Optimization, Vol. 18, No. 5
- The Role of Dealer Demonstration in the Adoption of Electric Vehicles
  1 January 2022 | SSRN Electronic Journal, Vol. 30
- Improve it or reveal it? Product innovation and demonstration decisions under different supply chain contract modes
  Computers & Industrial Engineering, Vol. 162
- Dynamic pricing and cross-channel fulfillment for omnichannel retailing industry: An approximation policy and implications
  Transportation Research Part E: Logistics and Transportation Review, Vol. 156
- Omni-channel retailing in supply chains: a systematic literature review
  24 February 2021 | Benchmarking: An International Journal, Vol. 28, No. 9
- Omnichannel retail move in a dual-channel supply chain
  European Journal of Operational Research, Vol. 294, No. 3
- How to operate physical showrooms: Service decision and pricing based on product quality
  24 December 2021 | RAIRO - Operations Research, Vol. 55, No. 6
- “Seemingly‐Beneficial” Interventions
  1 October 2021 | Production and Operations Management, Vol. 30, No. 10
- Pricing strategy for B&M store in a dual-channel supply chain based on hotelling model
  14 September 2020 | International Journal of Production Research, Vol. 59, No. 18
- Optimal consumer sales tax policies for online‐offline retail operations with consumer returns
  19 August 2020 | Naval Research Logistics (NRL), Vol. 68, No. 6
- Joint inventory and fulfillment decisions for omnichannel retail networks
  23 December 2020 | Naval Research Logistics (NRL), Vol. 68, No. 6
- Omnichannel inventory models accounting for Buy-Online–Return-to-Store service and random demand
  30 July 2021 | Soft Computing, Vol. 25, No. 17
- Online selling through O2O platform or on your own? Strategic implications for local Brick-and-Mortar stores
  Omega, Vol. 103
- Supply Chains and the COVID‐19 Pandemic: A Comprehensive Framework
  8 February 2021 | European Management Review, Vol. 18, No. 3
- Should an online manufacturer partner with a competing or noncompeting retailer for physical showrooms?
  28 November 2020 | International Transactions in Operational Research, Vol. 28, No. 5
- Effect of the buy‐online‐and‐pickup‐in‐store option on pricing and ordering decisions during online shopping carnivals
  28 January 2021 | International Transactions in Operational Research, Vol. 28, No. 5
- Strategic Waiting for Disruption Forecasts in Cross‐Border E‐Commerce Operations
  1 September 2021 | Production and Operations Management, Vol. 30, No. 9
- Equilibrium strategies and optimal pricing in an online retailing queueing system
  10 February 2020 | Naval Research Logistics (NRL), Vol. 68, No. 5
- Inter‐Retailer Channel Competition: Empirical Analyses of Store Entry Effects on Online Purchases
  1 August 2021 | Production and Operations Management, Vol. 30, No. 8
- Information Acquisition and Its Incentives in an E-Commerce Supply Chain under the Offline Showroom Model
  3 June 2021 | Journal of Theoretical and Applied Electronic Commerce Research, Vol. 16, No. 5
- Inventory Integration with Rational Consumers
  Arian Aflaki,
  Robert Swinney
  18 March 2021 | Operations Research, Vol. 69, No. 4
- Forays into omnichannel: An online retailer’s strategies for managing product returns
  European Journal of Operational Research, Vol. 292, No. 2
- Optimal channel and logistics service selection strategies in the e-commerce context
  Electronic Commerce Research and Applications, Vol. 48
- Reveal or hide? Impact of demonstration on pricing decisions considering showrooming behavior
  Omega, Vol. 102
- Retailing with 3D Printing
  1 July 2021 | Production and Operations Management, Vol. 30, No. 7
- The impact of retailers' indoor environmental quality on consumer purchase decision
  26 January 2021 | International Journal of Retail & Distribution Management, Vol. 49, No. 6
- The value of offline channel subsidy in bricks and clicks: an O2O supply chain coordination perspective
  25 October 2019 | Electronic Commerce Research, Vol. 21, No. 2
- Exploring Omni-Channels for Customer-Centric e-Tailing
  25 May 2021 | Logistics, Vol. 5, No. 2
- Analysis of Online and Offline Platforms in China
  5 October 2021
- Omni-channel strategy for an online retailer: considering experience service and shopping costs
  28 August 2020 | INFOR: Information Systems and Operational Research, Vol. 59, No. 2
- The complexity analysis and chaos control in omni-channel supply chain with consumer migration and advertising cost sharing
  Chaos, Solitons & Fractals, Vol. 146
- Discourage or encourage? An online manufacture’s response to competing product introduction under physical showroom cooperation
  Electronic Commerce Research and Applications, Vol. 47
- Competing e-tailers’ adoption strategies of buy-online-and-return-in-store service
  Electronic Commerce Research and Applications, Vol. 47
- How can channel information strategy promote sales by combining ICT and blockchain? Evidence from the agricultural sector
  Journal of Cleaner Production, Vol. 299
- Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment
  6 August 2021 | Journal of Management Information Systems, Vol. 38, No. 2
- Determinants of Webrooming and Showrooming Behavior: A Systematic Literature Review
  13 January 2021 | Journal of Internet Commerce, Vol. 20, No. 2
- Operations strategies with snobbish and strategic consumers
  26 October 2020 | Naval Research Logistics (NRL), Vol. 68, No. 3
- Understanding Omni-Channel Shopping Value from a Customer Perspective
  Japan Marketing Journal, Vol. 40, No. 4
- Should traditional retailers function as pre-warehouses of online retailers?
  6 October 2020 | International Journal of Production Research, Vol. 59, No. 5
- Consignment supply chain cooperation for complementary products under online to offline business mode
  10 February 2020 | Flexible Services and Manufacturing Journal, Vol. 33, No. 1
- Keep your enemy close? Competitive online brands’ expansion with individual and shared showrooms
  Omega, Vol. 99
- Consumer decision‐making in omnichannel retailing: Literature review and future research agenda
  21 October 2020 | International Journal of Consumer Studies, Vol. 45, No. 2
- For showing only, or for selling? The optimal physical store mode selection decision for e‐tailers under competition
  15 November 2019 | International Transactions in Operational Research, Vol. 28, No. 2
- Omnichannel Strategies Under the Marketing 4.0 Paradigm: Conceptual Structure and Current Applications
  2 March 2021
- Channel Strategy and Conflict Resolution
  5 January 2021
- Does ESBO Omnichannel Strategy Benefit an Online Retailer with Consideration of Return Rate and Experience Service?
  30 April 2021
- Challenges at the marketing–operations interface in omni-channel retail environments
  Journal of Business Research, Vol. 122
- Omnichannel retailing operations with coupon promotions
  Journal of Retailing and Consumer Services, Vol. 58
- “Ship-from-store” strategy in platform retailing
  Transportation Research Part E: Logistics and Transportation Review, Vol. 145
- Presale Strategy for a Dual-Channel Retailer Considering Sales Effort
  IEEE Access, Vol. 9
- Bracketing of Purchases to Manage Size Uncertainty: Should Online Retailers Be Worried?
  SSRN Electronic Journal, Vol. 65
- Traffic Channeling Under Uncertain Conversion Rates on E-Commerce Platforms
  SSRN Electronic Journal, Vol. 17
- Implications of Buy-Online-and-Pick-up-in-Store (BOPS) for End-to-end Supply Chain Strategy
  1 January 2021 | SSRN Electronic Journal, Vol. 61
- Immediate and Continued Effects of App Real-Time Targeting along Customer Shopping Journey: A Field Experiment
  SSRN Electronic Journal, Vol. 23
- Horizontal Information Sharing in Omnichannel Operations: Impact of Information Errors
  SSRN Electronic Journal, Vol. 68
- The Value of Online Interactions for Store Execution
  SSRN Electronic Journal, Vol. 67
- Digital Transformation of Luxury Brands
- Consumer Return Policies in Omnichannel Operations
  Leela Nageswaran,
  Soo-Haeng Cho,
  Alan Scheller-Wolf
  29 April 2020 | Management Science, Vol. 66, No. 12
- Supply chain channel strategies for online retailers: Whether to introduce web showrooms?
  Transportation Research Part E: Logistics and Transportation Review, Vol. 144
- Consumer Behavior in Omnichannel Retailing
- Omni-channel management in the new retailing era: A systematic review and future research agenda
  International Journal of Production Economics, Vol. 229
- Whether a retailer should enter an e‐commerce platform taking into account consumer returns
  20 January 2020 | International Transactions in Operational Research, Vol. 27, No. 6
- Barriers in omnichannel retailing returns: a conceptual framework
  International Journal of Retail & Distribution Management, Vol. 49, No. 1
- Satisfying consumers all around: a multidisciplinary view of omnichannel retail
  Industrial Management & Data Systems, Vol. 121, No. 1
- Competition and cooperation in a supply chain with an offline showroom under asymmetric information
  11 September 2019 | International Journal of Production Research, Vol. 58, No. 19
- Consumer Inter‐Product Showrooming and Information Service Provision in an Omni‐Channel Supply Chain
  7 October 2019 | Decision Sciences, Vol. 51, No. 5
- Coordination of a supply chain with online platform considering delivery time decision
  Transportation Research Part E: Logistics and Transportation Review, Vol. 141
- The effects of BOPS implementation under different pricing strategies in omnichannel retailing
  Transportation Research Part E: Logistics and Transportation Review, Vol. 141
- Designing Buy-Online-and-Pick-Up-in-Store (BOPS) Contract of Dual-Channel Low-Carbon Supply Chain considering Consumers’ Low-Carbon Preference
  Mathematical Problems in Engineering, Vol. 2020
- Manufacturer driven strategic coordination as a response to “showrooming”
  Decision Support Systems, Vol. 133
- Inroad into omni-channel retailing: Physical showroom deployment of an online retailer
  European Journal of Operational Research, Vol. 283, No. 2
- Complementarity and Cannibalization of Offline-to-Online Targeting: A Field Experiment on Omnichannel Commerce
  1 June 2020 | MIS Quarterly, Vol. 44, No. 2
- Impact of buy-online-and-return-in-store service on omnichannel retailing: A supply chain competitive perspective
  Electronic Commerce Research and Applications, Vol. 41
- Omnichannel supply chain operations for luxury products with conspicuous consumers
  Transportation Research Part E: Logistics and Transportation Review, Vol. 137
- Pricing, ordering, and quick response for online sellers in the presence of consumer disappointment aversion
  Transportation Research Part E: Logistics and Transportation Review, Vol. 137
- Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach
  International Journal of Information Management, Vol. 50
- A local seller's app channel strategy concerning delivery
  23 October 2018 | International Journal of Production Research, Vol. 58, No. 1
- Omnichannel retail operations with refurbished consumer returns
  19 June 2019 | International Journal of Production Research, Vol. 58, No. 1
- Twenty Years in the Making: The Evolution of the Journal of Manufacturing & Service Operations Management
  Yue Dai,
  Tianjun Feng,
  Christopher S. Tang,
  Xiaole Wu,
  Fuqiang Zhang
  17 July 2019 | Manufacturing & Service Operations Management, Vol. 22, No. 1
- New Models of Strategic Customers in the Age of Omnichannel Retailing
  15 December 2019
- On-Demand Customization and Channel Strategies
  15 December 2019
- Online Channels and the Country of Origin
  27 November 2019
- The Effect of App Quality and Compatibility on Consumers’ Omnichannel (OC) App Adoption and Loyalty: Comparison of US and Korean Consumers
  7 May 2020
- Autonomous Inventory and Capacity Management in an Omnichannel Retailing Scenario: A Review
  30 October 2020
- The Effect of Cross-sales and Retail Competition in Omni-Channel Environment
  10 July 2020
- A Novel Discount Mechanism for Buy Online PickUp in Store (BOPS)
  12 December 2019
- Operation strategies for an omni-channel supply chain: Who is better off taking on the online channel and offline service?
  Electronic Commerce Research and Applications, Vol. 39
- Beyond Showrooming: Category Expansion from Offline Stores
  SSRN Electronic Journal, Vol. 47
- Slow and Sure, or Fast and Furious? An Empirical Study About Omnichannel Demand Sensitivity to Fulfillment Lead Time
  SSRN Electronic Journal, Vol. 74
- E-Tailing with FinTech: Instant Return Credit
  SSRN Electronic Journal, Vol. 62
- Omni-channel retailing: Do offline retailers benefit from online reviews?
  International Journal of Production Economics, Vol. 218
- The Value of Pop-Up Stores on Retailing Platforms: Evidence from a Field Experiment with Alibaba
  Dennis J. Zhang,
  Hengchen Dai,
  Lingxiu Dong,
  Qian Wu,
  Lifan Guo,
  Xiaofei Liu
  5 September 2019 | Management Science, Vol. 65, No. 11
- Designing multi-channel technologies – the mediating role of risk perceptions
  2 November 2019 | The International Review of Retail, Distribution and Consumer Research, Vol. 29, No. 5
- Work after work: The impact of new service delivery models on work hours
  8 August 2019 | Journal of Operations Management, Vol. 65, No. 7
- Investigating the influential factors of return channel loyalty in omni-channel retailing
  International Journal of Production Economics, Vol. 216
- Buy-online-and-pick-up-in-store Strategy and Showroom Strategy in the Omnichannel Retailing
- Cooperative advertising models in O2O supply chains
  International Journal of Production Economics, Vol. 215
- Omnichannel management with consumer disappointment aversion
  International Journal of Production Economics, Vol. 215
- Manufactures' Channel Strategy Based on Product Experience in O2O Environment
- Try-Before-You-Buy: Online retailing strategy with customer self-mending
  Electronic Commerce Research and Applications, Vol. 36
- Retailers' distribution channel strategies with cross-channel effect in a competitive market
  International Journal of Production Economics, Vol. 213
- Multi-period price optimization problem for omnichannel retailers accounting for customer heterogeneity
  International Journal of Production Economics, Vol. 212
- Pricing and service effort strategy in a dual-channel supply chain with showrooming effect
  Transportation Research Part E: Logistics and Transportation Review, Vol. 126
- The optimal type of online channel considering showrooming
- Two-Period Pricing with Selling Effort in the Presence of Strategic Customers
  25 June 2019 | Asia-Pacific Journal of Operational Research, Vol. 36, No. 03
- Optimal pricing and trade-in policies in a dual-channel supply chain when considering market segmentation
  6 December 2018 | International Journal of Production Research, Vol. 57, No. 9
- User activity measurement in rating-based online-to-offline (O2O) service recommendation
  Information Sciences, Vol. 479
- Who Wants Consumers to Be Informed? Facilitating Information Disclosure in a Distribution Channel
  Lin Hao,
  Yong Tan
  19 December 2018 | Information Systems Research, Vol. 30, No. 1
- Examining customer channel selection intention in the omni-channel retail environment
  International Journal of Production Economics, Vol. 208
- Differential Game Analysis of Optimal Strategies and Cooperation in Omni-Channel Organic Agricultural Supply Chain
  6 February 2019 | Sustainability, Vol. 11, No. 3
- OM Forum—New Opportunities for Operations Management Research in Sustainability
  Vishal V. Agrawal,
  Atalay Atasu,
  Luk N. Van Wassenhove
  9 July 2018 | Manufacturing & Service Operations Management, Vol. 21, No. 1
- Omnichannel and Traditional Retail: Platforms to Seamlessly Connect Retail, Service, and Delivery
  16 October 2019
- New Functions of Physical Stores in the Age of Omnichannel Retailing
  16 October 2019
- Omnichannel Assortment Planning
  16 October 2019
- Competitive Analysis of “Buy Online and Pick Up in Store” Channel
  27 June 2019
- Strategic introduction of the marketplace channel considering logistics costs and product information
  Procedia CIRP, Vol. 83
- Effects of customer response to fashion product stockout on holding costs, order sizes, and profitability in omnichannel retailing
  30 January 2018 | International Transactions in Operational Research, Vol. 26, No. 1
- Distributionally Robust Omnichannel Stocking Decisions in Quick Fulfillment Systems
  SSRN Electronic Journal, Vol. 107
- 'Seemingly-Beneficial' Interventions
  SSRN Electronic Journal, Vol. 18
- Connecting Customers and Merchants Offline: Experimental Evidence From the Commercialization of Last-Mile Stations at Alibaba
  SSRN Electronic Journal, Vol. 11
- Is An Omni-channel Strategy Always Good for Retailing? A Perspective of Product Descriptions and Consumer Reviews
  SSRN Electronic Journal, Vol. 17
- Offline-Channel Planning in Smart Omnichannel Retailing
  SSRN Electronic Journal, Vol. 95
- Does the buy-online-and-pick-up-in-store strategy with pre-orders benefit a retailer with the consideration of returns?
  International Journal of Production Economics, Vol. 206
- Omnichannel retail operations with consumer returns and order cancellation
  Transportation Research Part E: Logistics and Transportation Review, Vol. 118
- Omnichannel Service Operations with Online and Offline Self-Order Technologies
  Fei Gao,
  Xuanming Su
  24 July 2017 | Management Science, Vol. 64, No. 8
- The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment
  Santiago Gallino,
  Antonio Moreno
  23 May 2018 | Manufacturing & Service Operations Management, Vol. 20, No. 4
- Buy online and pick up in-store: Design of the service area
  European Journal of Operational Research, Vol. 268, No. 2
- Assessing impacts of introducing ship‐to‐store service on sales and returns in omnichannel retailing: A data analytics study
  9 July 2018 | Journal of Operations Management, Vol. 61, No. 1
- Study on Omnichannel Service for Time-Sensitive and Price-Sensitive Demand
- Customer's reaction to cross-channel integration in omnichannel retailing: The mediating roles of retailer uncertainty, identity attractiveness, and switching costs
  Decision Support Systems, Vol. 109
- Peer-to-Peer Crowdshipping as an Omnichannel Retail Strategy
  SSRN Electronic Journal, Vol. 53
- The Value of Pop-Up Stores in Driving Online Engagement in Platform Retailing: Evidence From a Large-Scale Field Experiment With Alibaba
  SSRN Electronic Journal, Vol. 47
- Adding the Online-to-Store Channel to Supply Chain: Impact of Spillover Effect
  SSRN Electronic Journal, Vol. 62
- The Effect of Multi-Channel and Omni-Channel Retailing on Physical Stores
  SSRN Electronic Journal, Vol. 56
- Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store
  Fei Gao,
  Xuanming Su
  20 June 2016 | Management Science, Vol. 63, No. 8
- Retailing with 3D Printing
  SSRN Electronic Journal, Vol. 10
- Consumer Return Policies in Omnichannel Operations
  SSRN Electronic Journal, Vol. 18
- Omnichannel Retail and Inventory Integration with Strategic Consumers
  SSRN Electronic Journal, Vol. 45

cover image Manufacturing & Service Operations Management

Volume 19, Issue 1

Winter 2017

Pages 1-164

Article Information

Supplemental Material

Metrics

Information

Received:July 22, 2015
Accepted:May 16, 2016
Published Online:November 16, 2016

Copyright © 2016, INFORMS

Cite as

Fei Gao, Xuanming Su (2016) Online and Offline Information for Omnichannel Retailing. Manufacturing & Service Operations Management 19(1):84-98.

https://doi.org/10.1287/msom.2016.0593

Keywords