Managing Posterior Price Matching: The Role of Customer Boundedly Rational Expectations
Published Online:5 Jun 2017https://doi.org/10.1287/msom.2016.0612
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msom.2016.0612-sm.pdf (402 KB)
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Volume 19, Issue 3
Summer 2017
Pages 337-507
Article Information
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- Received:September 16, 2015
- Accepted:October 01, 2016
- Published Online:June 05, 2017
Copyright © 2017, INFORMS
Cite as
Tingliang Huang, Zhe Yin, Ying-Ju Chen (2017) Managing Posterior Price Matching: The Role of Customer Boundedly Rational Expectations. Manufacturing & Service Operations Management 19(3):385-402.
https://doi.org/10.1287/msom.2016.0612
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