Optimal Contract Design for a National Brand Manufacturer Under Store Brand Private Information

• Xinyan Cao

  Xinyan Cao

  [email protected]

  https://orcid.org/0000-0002-9176-2283

  College of Business, Northern Illinois University, DeKalb, Illinois 60115;

  Search for more papers by this author

  ,
• Xiang Fang

  Xiang Fang

  [email protected]

  https://orcid.org/0000-0002-6093-6084

  Business School, University of Colorado Denver, Denver, Colorado 80202;

  Search for more papers by this author

  ,
• Guang Xiao

  Guang Xiao

  [email protected]

  https://orcid.org/0000-0003-1256-2599

  Faculty of Business, The Hong Kong Polytechnic University, Hung Hom, Hong Kong 999077, China;

  Search for more papers by this author

  ,
• Nan Yang

  Corresponding Author

  Nan Yang

  [email protected]

  https://orcid.org/0000-0003-3100-7873

  Miami Herbert Business School, University of Miami, Coral Gables, Florida 33146

  Search for more papers by this author