Is Full Price the Full Story When Consumers Have Time and Budget Constraints?

• Simin Li

  Corresponding Author

  Simin Li

  [email protected]

  https://orcid.org/0000-0001-8979-502X

  Freeman School of Business, Tulane University, New Orleans, Louisiana 70118;

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• Martin A. Lariviere

  Martin A. Lariviere

  [email protected]

  https://orcid.org/0000-0002-5005-9444

  Kellogg School of Management, Northwestern University, Evanston, Illinois 60208

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• Achal Bassamboo

  Achal Bassamboo

  [email protected]

  https://orcid.org/0000-0001-7758-4751

  Kellogg School of Management, Northwestern University, Evanston, Illinois 60208

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