Experience and Pivoting in Entrepreneurial Product Development

Janne Kettunen
Corresponding Author
Janne Kettunen
[email protected]
http://orcid.org/0000-0003-0896-6005
George Washington University, School of Business, Decision Sciences, United States
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,
Karthik Ramachandran
Karthik Ramachandran
[email protected]
http://orcid.org/0000-0003-2906-6575
Georgia Institute of Technology, Scheller College of Business, Atlanta, Georgia, 30308, United States
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Corresponding Author

Janne Kettunen

[email protected]

http://orcid.org/0000-0003-0896-6005

George Washington University, School of Business, Decision Sciences, United States

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,

Karthik Ramachandran

Karthik Ramachandran

[email protected]

http://orcid.org/0000-0003-2906-6575

Georgia Institute of Technology, Scheller College of Business, Atlanta, Georgia, 30308, United States

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Published Online:26 Aug 2026https://doi.org/10.1287/msom.2024.1178

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msom.2024.1178.sm1.pdf

cover image Manufacturing & Service Operations Management

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Received:July 04, 2024
Accepted:August 06, 2026
Published Online:August 26, 2026

Copyright 2026

Cite as

Janne Kettunen, Karthik Ramachandran (2026) Experience and Pivoting in Entrepreneurial Product Development. Manufacturing & Service Operations Management 0(ja).

https://doi.org/10.1287/msom.2024.1178

Keywords

Product Development and Design