Managing Consumer Bracketing Behaviours for E-tailing Operations

• Yadong Xu

  Yadong Xu

  [email protected]

  http://orcid.org/0000-0002-0290-4690

  Beijing Technology and Business University, Business School, Beijing, Beijing, China

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  ,
• Guowei Hua

  Corresponding Author

  Guowei Hua

  [email protected]

  http://orcid.org/0000-0003-0990-4711

  Beijing Jiaotong University, School of Economics and Management, Beijing, China

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  ,
• T.C. Edwin Cheng

  T.C. Edwin Cheng

  [email protected]

  http://orcid.org/0000-0001-5127-6419

  The Hong Kong Polytechnic University, Department of Logistics and Maritime Studies, Hong Kong, Hong Kong

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  ,
• Tsan-Ming Choi

  Tsan-Ming Choi

  [email protected]

  http://orcid.org/0000-0003-3865-7043

  University of Liverpool, School of Management, Liverpool, United Kingdom of Great Britain and Northern Ireland

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  ,
• Samuel Shuai Liu

  Samuel Shuai Liu

  [email protected]

  http://orcid.org/0000-0002-8484-4184

  Nanjing University of Science and Technology, School of Economics and Management, Nanjing, Jiangsu, China

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