Tokenizing Loyalty Programs: The Role of Tradability

• Junming Hu

  Junming Hu

  [email protected]

  http://orcid.org/0009-0009-9348-4094

  East China University of Science and Technology, School of Business, Shanghai, Shanghai, China

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• Xing Hu

  Xing Hu

  [email protected]

  http://orcid.org/0000-0002-2941-4376

  The University of Hong Kong, Faculty of Business and Economics, Hong Kong, Hong Kong

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• S. Alex Yang

  Corresponding Author

  S. Alex Yang

  [email protected]

  http://orcid.org/0000-0002-1238-1539

  London Business School, Management Science and Operations, London, NW1 4SA, United Kingdom of Great Britain and Northern Ireland

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  ,
• Yi Yang

  Yi Yang

  [email protected]

  http://orcid.org/0000-0001-5161-991X

  Zhejiang University, School of Management, Hangzhou, Zhejiang, China

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