Generative AI can (Finally) Unlock Potential of Data-Driven Leadership

Published Online:https://doi.org/10.1287/serv.2025.0172

Despite an explosion in corporate data generation and the proliferation of business analytics programs, less than 3% of this data is used for decision-making. This paradox reveals a leadership crisis: while data grows exponentially, leaders are failing to leverage it, driven by inertia, ignorance, and a lack of imagination. How do the Three I’s inhibit leaders? This article demonstrates how.

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