Case Article—Using Moneyball to Introduce Students to Data Analytics: Illustrating the Data Analytics Life Cycle

References

• Berman DK (2012) So, what's your algorithm? Wall Street Journal (January 4), https://www.wsj.com/articles/SB10001424052970203462304577138961342097348.Google Scholar
• Bortz D (2019) The top data skills you need to get hired. Clueless about big data? You can easily learn data skills—and become even more marketable to employers. Accessed January 20, 2021, https://www.monster.com/career-advice/article/top-data-skills-0617.Google Scholar
• Champoux JE (2001) Animated movies as a teaching resource. J. Management Ed. 25(1):79–100.Google Scholar
• Clemens B, Hamakawa C (2010) Classroom as cinema: Using movie to teach sustainability. Acad. Management Learn. Ed. 9(3):561–563.Google Scholar
• Corporate Philanthropy Report (2017) PwC initiative takes aim at education, tech skills gap. 32(6):1–12.Google Scholar
• EMC Education Services (2015) Data Science and Big Data Analytics (John Wiley & Sons, Indianapolis).Crossref, Google Scholar
• Golden-Biddle K (1993) Organizational dramas and dramatic stagings about them. J. Management Ed. 17(1):39–49.Google Scholar
• Gorman MF, Klimberg RK (2014) Benchmarking academic programs in business analytics. Interfaces 44(3):329–341.Link, Google Scholar
• Hobek R, Ariyachandra TR, Frolick MN (2009) The importance of soft skills in business intelligence implementations. Bus. Intelligence J. 14(1):28–36.Google Scholar
• Huczynski A, Buchanan D (2004) Theory from fiction: A narrative process perspective on the pedagogical use of feature film. J. Management Ed.. 28(6):707–726.Google Scholar
• Hutton JG, Mak AKY (2014) Is a picture worth a thousand words? Using movies and televisions shows to teach public relations. Public Relations Rev. 40(3):585–594.Crossref, Google Scholar
• Likert R (1932) A technique for the measurement of attitudes. Arch. Psych. 22(140):5–55.Google Scholar
• Manyika J, Chui M, Brown B, Bughin J, Dobbs R, Roxburgh C, Byers AH (2011) Big data: The next frontier for innovation, competition, and productivity. Report, McKinsey Global Institute, Chicago.Google Scholar
• Wider CR, Ozgur CO (2015) Business analytics curriculum for undergraduate majors. INFORMS Trans. Ed. 15(2):180–187.Google Scholar
• Woodside J (2011) Business intelligence: Best practices for success. Grant K, ed. Ryerson University, Toronto, Canada Internat. Conf. Inform. Management Evaluation (Ryerson University, Toronto, Canada), 556–562.Google Scholar