Case Article—Using Moneyball to Introduce Students to Data Analytics: Illustrating the Data Analytics Life Cycle

• Wendy Swenson Roth

  Corresponding Author

  Wendy Swenson Roth

  [email protected]

  https://orcid.org/0000-0002-7712-3282

  Department of Management, J. Mack Robinson College of Business, Georgia State University, Atlanta, Georgia 30303

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  ,
• Brett P. Matherne

  Brett P. Matherne

  [email protected]

  https://orcid.org/0000-0002-8828-7581

  Department of Management, J. Mack Robinson College of Business, Georgia State University, Atlanta, Georgia 30303

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