Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews
- Cheng Yi,
Cheng Yi
Department of Management Science and Engineering, School of Economics and Management, Tsinghua University, Beijing 100084, China;Institute of Internet Industry, Tsinghua University, Beijing 100084, China;
- Zhenhui (Jack) Jiang ,
Corresponding Author
Zhenhui (Jack) Jiang
https://orcid.org/0000-0002-5803-3919
Department of Information Systems and Analytics, School of Computing, National University of Singapore, Singapore 117418;Faculty of Business and Economics, The University of Hong Kong, Hong Kong;
- Xiuping Li,
Xiuping Li
NUS Business School, National University of Singapore, Singapore 119245;
- Xianghua Lu
Xianghua Lu
https://orcid.org/0000-0001-6583-0302
School of Management, Fudan University, Shanghai 200433, China
Cheng Yi
Department of Management Science and Engineering, School of Economics and Management, Tsinghua University, Beijing 100084, China;Institute of Internet Industry, Tsinghua University, Beijing 100084, China;
Corresponding Author
Zhenhui (Jack) Jiang
https://orcid.org/0000-0002-5803-3919
Department of Information Systems and Analytics, School of Computing, National University of Singapore, Singapore 117418;Faculty of Business and Economics, The University of Hong Kong, Hong Kong;
Xianghua Lu
https://orcid.org/0000-0001-6583-0302
School of Management, Fudan University, Shanghai 200433, China
