Branding Conspicuous Goods: An Analysis of the Effects of Social Influence and Competition
Published Online:26 Mar 2015https://doi.org/10.1287/mnsc.2014.2078
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mnsc.2014.2078-sm-appendix.pdf (243 KB)
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Volume 61, Issue 9
September 2015
Pages iv-vi, 2013-2280
Article Information
Supplemental Material
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Information
- Received:March 06, 2013
- Accepted:August 08, 2014
- Published Online:March 26, 2015
Copyright © 2015, INFORMS
Cite as
Wilfred Amaldoss, Sanjay Jain (2015) Branding Conspicuous Goods: An Analysis of the Effects of Social Influence and Competition. Management Science 61(9):2064-2079.
https://doi.org/10.1287/mnsc.2014.2078
Keywords
