Mobile Targeting Using Customer Trajectory Patterns

Anindya Ghose
Corresponding Author
Anindya Ghose
http://orcid.org/0000-0002-6499-8944
Stern School of Business, New York University, New York, New York 10012;
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,
Beibei Li
Beibei Li
http://orcid.org/0000-0001-5466-7925
Heinz College, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213;
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,
Siyuan Liu
Siyuan Liu
Smeal College of Business, Penn State University, University Park, Pennsylvania 16802
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Anindya Ghose

Corresponding Author

Anindya Ghose

http://orcid.org/0000-0002-6499-8944

Stern School of Business, New York University, New York, New York 10012;

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Beibei Li

http://orcid.org/0000-0001-5466-7925

Heinz College, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213;

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Siyuan Liu

Smeal College of Business, Penn State University, University Park, Pennsylvania 16802

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Published Online:25 Mar 2019https://doi.org/10.1287/mnsc.2018.3188

Supplemental Material

mnsc.2018.3188.sm1.docx

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Volume 65, Issue 11

November 2019

Pages 4951-5448

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Received:April 16, 2018
Accepted:May 15, 2018
Published Online:March 25, 2019

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Anindya Ghose, Beibei Li, Siyuan Liu (2019) Mobile Targeting Using Customer Trajectory Patterns. Management Science 65(11):5027-5049.

https://doi.org/10.1287/mnsc.2018.3188

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Mobile Targeting Using Customer Trajectory Patterns

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