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Available Issues

April 10, 2013 - May 8, 2026

Available Issues

April 10, 2013 - May 8, 2026

Research Article

Dynamic Portfolio Selection of NPD Programs Using Marginal Returns

Pages:1227–1241

Published Online:October 1, 2002

https://doi.org/10.1287/mnsc.48.10.1227.275

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Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior

Pages:1242–1267

Published Online:October 1, 2002

https://doi.org/10.1287/mnsc.48.10.1242.274

Preview Abstract
New Product Innovation with Multiple Features and Technology Constraints

Pages:1268–1284

Published Online:October 1, 2002

https://doi.org/10.1287/mnsc.48.10.1268.270

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Aspiration-Level Adaptation in an American Financial Services Organization: A Field Study

Pages:1285–1300

Published Online:October 1, 2002

https://doi.org/10.1287/mnsc.48.10.1285.277

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Strategic and Operational Benefits of Electronic Integration in B2B Procurement Processes

Pages:1301–1313

Published Online:October 1, 2002

https://doi.org/10.1287/mnsc.48.10.1301.273

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Competition and Outsourcing with Scale Economies

Pages:1314–1333

Published Online:October 1, 2002

https://doi.org/10.1287/mnsc.48.10.1314.271

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Prospect Theory: Much Ado About Nothing?

Pages:1334–1349

Published Online:October 1, 2002

https://doi.org/10.1287/mnsc.48.10.1334.276

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Augmenting Conjoint Analysis to Estimate Consumer Reservation Price

Pages:1350–1368

Published Online:October 1, 2002

https://doi.org/10.1287/mnsc.48.10.1350.272

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