2025 Guest Associate Editors and Ad Hoc Reviewers

Marketing Science greatly benefited from the admirable and fastidious efforts of more than 300 different individuals who provided manuscript reviews last year. Beyond those individuals already recognized on the editorial board, the editor-in-chief and senior editors of Marketing Science are indebted to the many guest associate editors and ad hoc reviewers who provided expert counsel and guidance. The following list acknowledges the contribution of guest associate editors and ad hoc reviewers who served from January 1, 2025, to December 31, 2025. Finally, our sincere appreciation to the authors, whose outstanding submissions and careful revisions make the journal the go-to resource for leading-edge knowledge in quantitative marketing.

Puneet Manchanda

University of Michigan

Guest Associate Editor

Bart Bronnenberg, University of Tilburg

Paul Ellickson, University of Rochester

Carl Mela, Duke University

Elie Ofek, Harvard University

Monic Sun, Boston University

Christophe Van den Bulte, University of Pennsylvania

Ad Hoc Reviewers

Idris Adjerid, Virginia Tech

Ada Aka, Stanford University

Mina Ameri, University of Pittsburgh

Uttara Ananthakrishnan, Carnegie Mellon University

Guy Aridor, Northwestern University

Mimansa Bairathi, University College London

Shrabastee Banerjee, Tilburg University

Weining Bao, University of Connecticut

Yakov Bart, Northeastern University

Rafael Batista, University of Chicago

Mark Bender, University of Tampa

Jonah Berger, University of Pennsylvania

Sreekumar Bhaskaran, Southern Methodist University

Shirsho Biswas, University of Washington

Daniel Björkegren, Columbia University

Alexander Bleier, Frankfurt School of Finance and Management

Tommaso Bondi, Cornell University

Khaled Boughanmi, Cornell University

Kristina Brecko, University of Rochester

Margaret Campbell, University of California, Riverside

Jingcun Cao, University of Hong Kong

Noah Castelo, University of Alberta

Bruno Castelo-Branco, Illinois Institute of Technology

Anindita Chakravarty, University of Georgia

Yong Chao, University of Louisville

Amar Cheema, University of Virginia

Jaden Chen, University of North Carolina at Chapel Hill

Rachel Chen, University of California, Davis

Xinlei Chen, Cheung Kong Graduate School of Business

Yijun Chen, Imperial College London

Michael Choi, University of California Irvine

Ziwei Cong, Georgetown University

Tony Cui, University of Minnesota

Eray Cumbul, TOBB University of Economics and Technology

Weijia (Daisy) Dai, Purdue University

Dag Morten Dalen, BI Norwegian Business School

Chu (Ivy) Dang, University of Hong Kong

James Dearden, Lehigh University

Tim Derdenger, Carnegie Mellon University

Antoine Desir, INSEAD

Stylianos Despotakis, City University of Hong Kong

Paramveer Dhillon, University of Michigan

Kristin Diehl, University of Southern California

Berkeley Dietvorst, University of Chicago

Dante Donati, Columbia University

Xiaojing Dong, Santa Clara University

Robert Donnelly, Arena AI

Jinzhao Du, University of Hong Kong

Rex Du, University of Texas at Austin

Shaoyin Du, University at Buffalo

Daniel Ershov, University College London

Rosa-Branca Esteves, Universidade do Minho

Ioannis Evangelidis, Esade Universitat Ramon Llull

Max Farrell, University of Chicago

Amir Fazli, Indiana University Bloomington

Elea Feit, Drexel University

Hortense Fong, Columbia University

Nathan Fong, Temple University

Runshan Fu, New York University

Bikram Ghosh, University of Arizona

Mrinal Ghosh, University of Arizona

Kenneth Gillingham, Yale University

Samuel Goldberg, Stanford University

Rafael Greminger, University College London

Xian Gu, Indiana University Bloomington

Sachin Gupta, Cornell University

Huseyin Gurkan, ESMT Berlin

Dominik Gutt, Erasmus University Rotterdam

Daniel Halbheer, HEC Paris

Bruce Hardie, London Business School

Jochen Hartmann, Technical University of Munich

Mushegh Harutyunyan, Imperial College Business School

Manuel Hermosilla, Johns Hopkins University

David Holtz, University of California, Berkeley

Jiyeon Hong, George Mason University

Ta-Wei Huang, Harvard Business School

Megan Hunter, Boston College

Marat Ibragimov, Emory University

Lalit Jain, University of Washington

Nima Jalali, University of North Carolina at Charlotte

Bing Jing, Cheung Kong Graduate School of Business

Kissan Joseph, University of Kansas

Shreya Kankanhalli, Cornell University

P. K. Kannan, University of Maryland at College Park

Rupali Kaul, INSEAD

Dongwan Kim, Boston College

TI Tongil Kim, University of Texas at Dallas

Yewon Kim, Stanford Graduate School of Business

Xinyao Kong, University of Texas at Dallas

Malika Korganbekova, Northwestern University

Andreas Kraft, University of Chicago

Madhav Kumar, Massachusetts Institute of Technology

Vineet Kumar, Yale University

Edward Kung, California State University Northridge

Tarun Kushwaha, University of Wisconsin–Madison

H. Tai Lam, University of California, Los Angeles

Peter Landry, University of Toronto

Stephanie Lee, University of Washington

Ying Lei, NYU Shanghai

Siguang Li, Hong Kong University of Science and Technology

Zhen Lian, Yale University

Noah Lim, National University of Singapore

Jessie Liu, Johns Hopkins University

Shuo Liu, Peking University

Yan Liu, Texas A&M University

Yunchuan Liu, University of Illinois at Urbana–Champaign

Erfan Loghmani, University of Washington

Mitchell Lovett, University of Rochester

Joy Lu, Carnegie Mellon University

Stephan Ludwig, Monash University

Lan Luo, University of Southern California

Xueming Luo, Temple University

Liye Ma, University of Maryland at College Park

Federico Magni, Nanyang Business School

Samir Mamadehussene, University of Texas at Dallas

Matthew McGranaghan, University of Delaware

Jeanine Miklós-Thal, University of Rochester

Sanjog Misra, University of Chicago

Ruslan Momot, University of Michigan

Jihwan Moon, University of New South Wales

Simha Mummalaneni, University of Washington

Unnati Narang, Texas A&M University

Aniko Oery, Yale University

Anton Ovchinnikov, Queen’s University

Graham Overton, National University of Singapore

O. Cem Ozturk, University of South Carolina

Max Pachali, Tilburg University

Nicolas Padilla, London Business School

Mike Palazzolo, University of Michigan

Xiajun Pan, University of Florida

Dominik Papies, University of Tuebingen

Heemok Park, University of Manitoba

Adithya Pattabhiramaiah, Georgia Institute of Technology

Amy Pei, Northeastern University

Davide Proserpio, University of Southern California

Dinesh Puranam, University of Southern California

Kun Qian, University of Massachusetts Amherst

Yi Qian, University of British Columbia

Devesh Raval, Federal Trade Commission

Oren Reshef, Washington University in St. Louis

Ki-Eun Rhee, Korea Advanced Institute of Science and Technology

Daniel Ringel, University of North Carolina at Chapel Hill

Matt Rocklage, Northwestern University

Ramesh Sankaranarayanan, University of Connecticut

R. Canan Savaskan-Ebert, Cox School of BUsiness

Verena Schoenmueller, Esade Universitat Ramon Llull

Anja Schöttner, Humboldt University of Berlin

Eric Schwartz, University of Michigan

Ananya Sen, Carnegie Mellon University

Avni Shah, Duke University

Steven Shugan, University of Florida

David Soberman, University of Toronto

Ashish Sood, University of California, Riverside

Stephen Spiller, University of California, Los Angeles

S. Sriram, University of Michigan

Ashley Swanson, University of Pennsylvania

Tat-how Teh, Nanyang Technological University

Lin Tian, Fudan University

Longxiu Tian, University of North Carolina at Chapel Hill

Zijun Tian, Washington University in St. Louis

Ahmed Timoumi, Indian School of Business

Ali Tosyali, Rochester Institute of Technology

Rajeev Tyagi, University of California, Irvine

Kalinda Ukanwa, University of Southern California

Abhinav Uppal, Indian School of Business

Sriniketh Vijayaraghavan, University of Wisconsin–Madison

Madhu Viswanathan, Indian School of Business

Rob Waiser, University of Kansas

Caio Waisman, Northwestern University

Chutian Wang, City University of Hong Kong

Ruxian Wang, Johns Hopkins University

X. Henry Wang, University of Missouri

Nooshin Warren, University of Arizona

Nils Wernerfelt, Northwestern University

Kevin Williams, Yale University

Nils Wlömert, Vienna University of Economics and Business

Zuhui Xiao, University of Wisconsin–Milwaukee

Yingkang Xie, Washington University in St. Louis

Linli Xu, University of Minnesota

Zibin Xu, City University of Hong Kong

Bicheng Yang, University of British Columbia

Jeremy Yang, Harvard Business School

Yunfei (Jesse) Yao, Chinese University of Hong Kong

Zikun Ye, University of Washington

Pinar Yildirim, University of Pennsylvania

Daniel Zantedeschi, University of South Florida

Huanan Zhang, University of Colorado Boulder

Jie Zhang, University of Maryland at College Park

Mengxia Zhang, Western University

Walter Zhang, University of Chicago

Clarice Zhao, McGill University

Zihao Zhou, University College London

Feng Zhu, Harvard Business School