Reply
Published Online:1 May 1989https://doi.org/10.1287/mksc.8.2.131
Abstract
Reply of the authors of Farris, P., J. Olver, C. De Kluyver. 1989. The relationship between distribution and market share. Marketing Sci.8 107–128 to commentaries Hughes, D. A. 1989. Commentary. Marketing Sci.8 128 and Kruger, M. W., J. Dennerlein, A. Power. 1989. Commentary—Deciphering distribution effects. Marketing Sci.8 129–130.
