Focus on Authors
Bart J. Bronnenberg (“Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry”) is a professor of marketing at the Tilburg School of Economics and Management, a research fellow of Center for Economic Policy Research in London, and academic trustee for Marketing Science Institute. He holds PhD and MSc degrees in management from INSEAD and an MSc degree from Twente University, Netherlands. His research on the formation of preferences consumer search, and consumer time use has been published in leading marketing and economics journals.
Tat Chan (“Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change”; “Collaborate to Compete: An Empirical Matching Game Under Incomplete Information in Rank-Order Tournaments”) is the Philip L. Siteman Professor of Marketing at the Olin Business School, Washington University in St. Louis. He received a PhD in Economics at Yale University in 2001. His research interests are in empirical modeling consumer choice and firm competition using econometric methodologies. He has conducted various research projects in the domain of economics and marketing. His research has been published in top economics and marketing journals.
Yijun Chen (“Collaborate to Compete: An Empirical Matching Game Under Incomplete Information in Rank-Order Tournaments”) is an assistant professor in marketing at Imperial College Business School, Imperial College London. She received a PhD degree in business administration at Olin Business School, Washington University in St. Louis.
Øystein Daljord (“The Design and Targeting of Compliance Promotions”) was assistant professor of marketing at the University of Chicago Booth School of Business from 2015 to 2020 before he passed away unexpectedly at age 41. He received his PhD from the Stanford Graduate School of Business.
Andrey Fradkin (“Do Incentives to Review Help the Market? Evidence from a Field Experiment on Airbnb”) is an assistant professor of marketing at Boston University Questrom School of Business and a research affiliate of the MIT Initiative on the Digital Economy. He studies the economics of digitization, the design of digital platforms, and labor market search behavior. Fradkin has worked on research with many companies and continues to conduct research with Airbnb and Meta.
Naser Hamdi (“Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change”) is senior vice president and chief data, analytics, and marketing officer at Equifax Workforce Solutions, where he is responsible for driving business growth and product innovation within the big data analytical frontier. He holds a PhD from the UCLA Henry Samueli School of Engineering and an MBA from the Olin Business School at Washington University in St. Louis.
Chen He (“Advertising as a Reminder: Evidence from the Dutch State Lottery”) is an assistant professor at the School of Entrepreneurship and Management, ShanghaiTech University. His research interests are quantitative marketing and empirical industrial organization. He holds a PhD from Tilburg University.
David Holtz (“Do Incentives to Review Help the Market? Evidence from a Field Experiment on Airbnb”) is an assistant professor in the management of organizations and entrepreneurship and innovation groups at the Haas School of Business. He is also a research affiliate of the MIT Initiative on the Digital Economy and a faculty affiliate of the Berkeley Institute for Data Science. He earned his PhD at MIT Sloan in the information technology group. Holtz studies the design of online marketplaces and platforms using large-scale online field experiments and novel digital trace data.
Yufeng Huang (“Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry”) is an associate professor of marketing at Simon Business School, University of Rochester. He holds a PhD degree in marketing from Tilburg University. His research focuses on platform design and market frictions (information frictions, switching costs, and transportation costs).
Zhenling Jiang (“Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change”) is an assistant professor of marketing at the Wharton School, University of Pennsylvania. She received a PhD in marketing at Washington University in St. Louis. Her research is in the areas of quantitative marketing, empirical industrial organization, and machine learning, with a special focus on various aspects of the consumer lending market.
Tobias J. Klein (“Advertising as a Reminder: Evidence from the Dutch State Lottery”) is professor of Econometrics at Tilburg University. He studied economics at the University of Mannheim, the University of California at Berkeley, and University College London. He is deputy managing editor of Econometrics Journal, associate editor of Empirical Economics and Review of Economics, and was editor of a special issue of Information Economics and Policy on current regulatory issues in media and entertainment markets. His research is in health economics, empirical industrial organization, and applied econometrics. He has published in Journal of Political Economy, Economic Journal, Journal of Public Economics, Journal of Health Economics, Management Science, and Marketing Science, among others.
Julia Levine (“Identifying State Dependence in Brand Choice: Evidence from Hurricanes”) is a PhD candidate at the University of California, Los Angeles Anderson School of Management. Her research focuses on understanding the extent to which consumers’ choices are driven by past choices or circumstances. Her ongoing work evaluates the effects of state dependence on brand choice, store choice, and the quantities consumed within addictive categories. She is interested in questions that lie at the intersection of marketing and public policy.
Daniel Minh McCarthy (“Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19”) is an assistant professor of marketing at Emory University’s Goizueta School of Business, specializing in the application of statistical methodology to contemporary empirical marketing problems. His research has been published in leading journals, such as the Journal of Marketing Research, Marketing Science, Journal of Marketing, and Annals of Applied Statistics. His work has also won a number of academic awards, including the Lehmann, Clayton, and Practice Prize awards.
Carl F. Mela (“The Design and Targeting of Compliance Promotions”) is the Finch Foundation Professor at Duke University and on the board of the Advertising Research Foundation. His research on brand equity and digital marketing technology has received or been a finalist for 40 best paper awards, including the INFORMS John D.C. Little and Don Morrison Awards and the American Marketing Association’s William O’Dell and Paul Green Awards. He is a co-editor at Quantitative Marketing and Economics and associate editor at Marketing Science.
Shin Oblander (“Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19”) is a doctoral candidate in marketing at Columbia Business School and holds a BS in economics from the Wharton School. Shin is an empirical methodologist focused on developing statistical and econometric methods for problems, such as selection correction, causal inference, and representation learning for unstructured data. Their research has been published in Marketing Science.
Omid Rafieian (“Optimizing User Engagement Through Adaptive Ad Sequencing”) is an assistant professor of marketing at Johnson College of Business and Cornell Tech, Cornell University. His research interests broadly encompass topics related to digital marketing, mobile advertising, personalization, and privacy.
Jason M.T. Roos (“The Design and Targeting of Compliance Promotions”) is associate professor of marketing at Rotterdam School of Management, Erasmus University. He holds a PhD from Duke University and is a past recipient of the INFORMS Society for Marketing Science Dissertation Award. His research interests include information and entertainment goods, consumer learning, and causal inference.
Stephan Seiler (“Identifying State Dependence in Brand Choice: Evidence from Hurricanes”) is an associate professor of marketing at Imperial College London. He studies how consumers gather information before making a choice and what we can learn from such prepurchase behavior. Other research areas include the intersection of marketing and health policy and online word of mouth.
Jim Sprigg (“The Design and Targeting of Compliance Promotions”) is director of customer lifecycle and strategy at SiteOne and former director of database marketing at InterContinental Hotels Group. He has led teams in the design, execution, and analysis of customer marketing programs often focused on designing programs around complex large-scale field experiments to measure and optimize the true causal effects of marketing. His work is published in Marketing Science, Computational Economics, Journal of Consumer Marketing, and others.
Yanhao “Max” Wei (“Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change”) is an assistant professor at the Marshall School of Business at the University of Southern California. He completed a PhD in economics at University of Pennsylvania in 2016. He studies problems at the intersection between finance and marketing. He also studies network structures in markets.
Chunhua Wu (“Collaborate to Compete: An Empirical Matching Game Under Incomplete Information in Rank-Order Tournaments”) is an associate professor of marketing and behavioural science at UBC Sauder School of Business, University of British Columbia. He currently holds the Finning Junior Professorship in Marketing. He obtained a PhD degree in business administration from Olin Business School, Washington University in St. Louis and a BS degree from School of Management, Fudan University.
Song Yao (“The Design and Targeting of Compliance Promotions”) is associate professor of marketing at Olin Business School, Washington University in St. Louis. He holds a PhD from Duke University. His research interests include advertising, pricing, retailing, and competitive strategy. He is a past recipient of the AMA John Howard Doctoral Dissertation Award and Paul Green Best Paper Award.
