2023 Guest Associate Editors and Ad Hoc Reviewers

Marketing Science greatly benefited from the admirable and fastidious efforts of more than 350 different individuals who provided manuscript reviews last year. Beyond those individuals already recognized on the editorial board, the editor-in-chief and senior editors of Marketing Science are indebted to the many guest associate editors and ad hoc reviewers who provided expert counsel and guidance. The following list acknowledges the contribution of guest associate editors and ad hoc reviewers who served from January 1, 2023, to December 31, 2023. Finally, our sincere appreciation to the authors, whose outstanding submissions and careful revisions make the journal the go-to resource for leading-edge knowledge in quantitative marketing.

Olivier Toubia

Columbia Business School

Guest Associate Editors

Junhong Chu, University of Hong Kong

Brett Hollenbeck, University of California, Los Angeles

Kinshuk Jerath, Columbia Business School

Tony Ke, Chinese University of Hong Kong

Dominique Lauga, University of Cambridge

Jura Liaukonyte, Cornell University

Shijie Lu, University of Notre Dame

Leif Nelson, University of California, Berkeley

Davide Proserpio, University of Southern California

Venkatesh Shankar, Texas A&M University

Monic Sun, Boston University

Song Yao, Washington University in St. Louis

Ad Hoc Reviewers

Luis Aguiar, University of Zurich

Paulo Albuquerque, INSEAD

Wilfred Amaldoss, Duke University

Tomomichi Amano, Harvard Business School

Mina Ameri, University of Pittsburgh

Piyush Anand, Rice University

Subramanian Balachander, University of California, Riverside

Mark Bender, University of Tampa

Jon Berman, London Business School

Hemant Bhargava, University of California, Davis

Shirsho Biswas, University of Washington

Abhishek Borah, INSEAD

Khaled Boughanmi, Cornell University

Leif Brandes, University of Lucerne

Laura Brandimarte, University of Arizona

Michael Braun, Southern Methodist University

Kristina Brecko, University of Rochester

Zarek Brot-Goldberg, University of Chicago

Gordon Burtch, Boston University

Sophie Calder-Wang, University of Pennsylvania

Margaret Campbell, University of California, Riverside

Jingcun Cao, University of Hong Kong

David Cesarini, New York University

Ishita Chakraborty, University of Wisconsin–Madison

Yong Chao, University of Louisville

Rachel Chen, University of California, Davis

Xinlei Chen, Cheung Kong Graduate School of Business

Yijun Chen, Imperial College London

Yuxin Chen, New York University Shanghai

Pradeep Chintagunta, University of Chicago

Michael Choi, University of California, Irvine

Giovanni Compiani, University of Chicago

David Crockett, University of Illinois at Chicago

Cynthia Cryder, Washington University in St. Louis

Eray Cumbul, TOBB University of Economics and Technology

Tinglong Dai, Johns Hopkins University

Weijia (Daisy) Dai, Purdue University

Chu (Ivy) Dang, University of Hong Kong

Kaitlin Daniels, Washington University in St. Louis

Bart De Langhe, KU Leuven

Marnik Dekimpe, Tilburg University

Ozge Demirci, University of Warwick

Yiting Deng, University College London

Timothy Derdenger, Carnegie Mellon University

Stylianos Despotakis, City University of Hong Kong

Dante Donati, Columbia University

Xiaojing Dong, Santa Clara University

Robert Donnelly, Arena AI

Kimon Drakopoulos, University of Southern California

Jinzhao Du, University of Hong Kong

Rex Du, University of Texas at Austin

Peter Ebbes, HEC Paris

Felix Eggers, Copenhagen Business School

Daniel Ershov, University College London

Rosa-Branca Esteves, University of Minho

Max Farrell, University of Chicago

Scott Fay, Syracuse University

Amir Fazli, Indiana University Bloomington

Fred Feinberg, University of Michigan

Philip Fernbach, University of Colorado

Dennis Fok, Erasmus University Rotterdam

Hortense Fong, Columbia University

Nathan Fong, Temple University

Natasha Foutz, University of Virginia

Andrey Fradkin, Massachusetts Institute of Technology

Runshan Fu, New York University

Sebastian Gabel, Erasmus University Rotterdam

Long Gao, University of California, Riverside

Pedro Gardete, Nova School of Business and Economics

Alexander Genevsky, Erasmus University Rotterdam

Soheil Ghili, Yale University

Kenneth Gillingham, Yale University

David Godes, Johns Hopkins University

Miguel Godinho de Matos, Universidade Catolica Portuguesa

Marcel Goic, Universidad de Chile

Samuel Goldberg, Stanford University

Arun Gopalakrishnan, Rice University

Zheyin (Jane) Gu, University of Connecticut

Harish Guda, Arizona State University

George Gui, Columbia University

Liang Guo, City University of Hong Kong

Haresh Gurnani, Stony Brook University

Kareem Haggag, University of California, Los Angeles

Jochen Hartmann, Technical University of Munich

Mushegh Harutyunyan, Imperial College Business School

Magda Hassan, University of Warwick

Avery Haviv, University of Rochester

Cheng He, University of Wisconsin–Madison

Manuel Hermosilla, Johns Hopkins University

Ron Hill, American University

Reto Hofstetter, University of Lucerne

David Holtz, University of California, Berkeley

Jiyeon Hong, George Mason University

Sylvia Hristakeva, Cornell University

Mantian Hu, Chinese University of Hong Kong

Justin Huang, University of Michigan

Alex Imas, University of Chicago

Masakazu Ishihara, New York University

Gahesh Iyer, University of California, Berkeley

Lalit Jain, University of Washington

Przemyslaw Jeziorski, University of California, Berkeley

Bing Jing, Cheung Kong Graduate School of Business

Guillaume Johnson, CNRS

Joonhwi Joo, University of Texas at Dallas

Mingyu Joo, University of California, Riverside

Yogesh Joshi, University of Maryland

Thomas Jungbauer, Cornell University

Kartik Kalaignanam, University of South Carolina

Shreya Kankanhalli, Cornell University

Vamsi Kanuri, University of Notre Dame

Scott Kaplan, U.S. Naval Academy

Rupali Kaul, INSEAD

Tony Ke, Chinese University of Hong Kong

Baek Jung Kim, University of British Columbia

Sungjin Kim, University of Hawai’i at Mānoa

TI Tongil Kim, University of Texas at Dallas

Yewon Kim, Stanford University

Tobias Klein, Tilburg University

Oded Koenigsberg, London Business School

Xinyao Kong, University of Texas at Dallas

Malika Korganbekova, Northwestern University

Andreas Kraft, University of Chicago

Aradhna Krishna, University of Michigan

Nanda Kumar, University of Texas at Dallas

Vineet Kumar, Yale University

Tarun Kushwaha, University of Wisconsin–Madison

H. Tai Lam, University of California, Los Angeles

Peter Landry, University of Toronto

Vardit Landsman, University of Navarra

Alain Lemaire, University of Texas at Austin

Aurelie Lemmens, Erasmus University Rotterdam

Julia Levine, University of California, Los Angeles

Randall Lewis, Netflix.com

Beibei Li, Carnegie Mellon University

H. Alice Li, Ohio State University

Shibo Li, Indiana University

Xiaolin Li, London School of Economics and Political Science

Yang Li, Cheung Kong Graduate School of Business

Zhen Lian, Yale University

Chenxi Liao, Chinese University of Hong Kong

Gui Liberali, Erasmus University Rotterdam

Song Lin, Hong Kong University of Science and Technology

Lin Liu, Beihang University

Siyuan Liu, Pennsylvania State University

Xiaofeng Liu, Baruch College

Yunchuan Liu, University of Illinois at Urbana-Champaign

Zhenqi (Jessie) Liu, Johns Hopkins University

Mitchell Lovett, University of Rochester

Michelle Lu, China Europe International Business School

Lan Luo, University of Southern California

Liye Ma, University of Maryland

Giulia Maimone, University of California, San Diego

Samir Mamadehussene, University of Texas at Dallas

Emaad Manzoor, Cornell University

Daniel McCarthy, Emory University

Matthew McGranaghan, University of Delaware

Blakeley McShane, Northwestern University

Wei Miao, University College London

Klaus Miller, HEC Paris

Ricardo Montoya, Pontifical Catholic University of Chile

Sridhar Moorthy, University of Toronto

Ilya Morozov, Northwestern University

Simha Mummalaneni, University of Washington

Unnati Narang, Texas A&M University

Olivia Natan, University of California, Berkeley

Aniko Oery, Yale University

A. Yesim Orhun, University of Michigan

Grant Packard, York University

Nicolas Padilla, London Business School

Joseph Pancras, University of Connecticut

Purushottam Papatla, University of Wisconsin–Milwaukee

Heemok Park, University of Manitoba

Sungsik Park, University of South Carolina

Adithya Pattabhiramaiah, Georgia Institute of Technology

Koen Pauwels, Northeastern University

Vladimir Pavlov, University of California, Los Angeles

Amy Pei, Northeastern University

Martin Peitz, University of Mannheim

Jing Peng, University of Connecticut

Hilke Plassmann, INSEAD

Kun Qian, Southern University of Science and Technology

Bjorn-Atle Reme, Norwegian Institute of Public Health

Qitian Ren, Chinese University of Hong Kong

Joana Resende, University of Porto

Oren Reshef, Washington University in St. Louis

Sadat Reza, Nanyang Technological University

Federico Rossi, Purdue University

Alok Saboo, Georgia State University

Ramesh Sankaranarayanan, University of Connecticut

Matthew Selove, Chapman University

Ananya Sen, Carnegie Mellon University

Konstantinos Serfes, Drexel University

Franklin Shaddy, University of California, Los Angeles

Shervin Shahrokhi Tehrani, University of Texas at Dallas

Siddhartha Sharma, Indiana University Bloomington

Zijun Shi, Hong Kong University of Science and Technology

Myungkou Shin, University of Chicago

Jeffrey Shulman, University of Washington

Evelyn Smith, University of Washington

David Soberman, University of Toronto

Martin Spann, Ludwig-Maximilians-Universitat Munchen

S. Sriram, University of Michigan

Axel Stock, University of Central Florida

Ludovic Stourm, HEC Paris

Avner Strulov-Shlain, University of Chicago

Ishani Tewari, Curry College

Raphael Thomadsen, Washington University in St. Louis

Lin Tian, Fudan University

Zijun Tian, University of Pennsylvania

Vilma Todri, Emory University

Isamar Troncoso, Harvard Business School

Broderick Turner, Virginia Tech

Rajeev Tyagi, University of California, Irvine

Kalinda Ukanwa, University of Southern California

Abhinav Uppal, Indian School of Business

Francesca Valsesia, University of Washington

Ralf van der Lans, Hong Kong University of Science and Technology

Prasad Vana, Dartmouth College

Glenn Voss, Southern Methodist University

Rob Waiser, London Business School

Caio Waisman, Northwestern University

Emily Wang, University of Massachusetts, Amherst

Kitty Y Wang, University of Houston

Wenbo Wang, Hong Kong University of Science and Technology

Xin (Shane) Wang, Virginia Tech University

Yang Wang, Amazon.com Inc.

Yuyan Wang, Google Brain

Jared Watson, New York University

Nils Wernerfelt, Northwestern University

Simone Wies, Goethe University Frankfurt

Kevin Williams, Yale University

David Wooten, University of Michigan

Yue Wu, University of Pittsburgh

Stefan Wuyts, Pennsylvania State University

Ping Xiao, University of Melbourne

Zuhui Xiao, University of Wisconsin–Milwaukee

Yingkang Xie, Washington University in St. Louis

Linli Xu, University of Minnesota

Zibin Xu, City University of Hong Kong

Bicheng Yang, University of British Columbia

Jeremy Yang, Harvard Business School

Yupin Yang, Simon Fraser University

Dai Yao, Hong Kong Polytechnic University

Yunfei (Jesse) Yao, Chinese University of Hong Kong

Daniel Zantedeschi, University of South Florida

Robert Zeithammer, University of California, Los Angeles

Dan Zhang, University of Colorado

Dennis Zhang, Washington University in St. Louis

Mengxia Zhang, Western University

Angela Zhou, University of Southern California

Jidong Zhou, Yale University

Tianxin Zou, University of Florida

Peter Zubcsek, Tel Aviv University