Reply
Published Online:1 Nov 1988https://doi.org/10.1287/mksc.7.4.391
Abstract
Author's reply to commentaries (Frey, J. B. 1988. Commentary on “Marketing mix reactions to entry.” Marketing Sci.7 386–387, Gaskin, S. P. 1988. Commentary on “Marketing mix reactions to entry.” Marketing Sci.7 388–389, and Mehrotra, S. 1988. Commentary on “Marketing mix reactions to entry.” Marketing Sci.7 390.) on his paper (Robinson, W. T. 1988. Marketing mix reactions to entry. Marketing Sci.7 368–385.).
