Fostering Creativity in Service Development: Facilitating Service Innovation by the Creative Cognition Approach
Published Online:1 Sep 2009https://doi.org/10.1287/serv.1.3.142
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Volume 1, Issue 3
September 2009
Pages i-211
Article Information
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- Received:July 17, 2009
- Accepted:September 12, 2009
- Published Online:September 01, 2009
Copyright © 2009, INFORMS
Cite as
Liang Zeng, Robert W. Proctor, Gavriel Salvendy, (2009) Fostering Creativity in Service Development: Facilitating Service Innovation by the Creative Cognition Approach. Service Science 1(3):142-153.
https://doi.org/10.1287/serv.1.3.142
Keywords
