An Integrated Framework to Understand How Consumer-Perceived Ethicality Influences Consumer Hotel Brand Loyalty
Published Online:5 May 2017https://doi.org/10.1287/serv.2016.0166
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Volume 9, Issue 2
June 2017
Pages i-ii,91-180,BM3-BM4
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- Received:April 08, 2016
- Accepted:October 12, 2016
- Published Online:May 05, 2017
Copyright © 2017, INFORMS
Cite as
Mobin Fatma, Zillur Rahman (2017) An Integrated Framework to Understand How Consumer-Perceived Ethicality Influences Consumer Hotel Brand Loyalty. Service Science 9(2):136-146.
https://doi.org/10.1287/serv.2016.0166
Keywords
