Focus On Authors
Daniel Blaseg (“Consumer Protection on Kickstarter”) is assistant professor of entrepreneurship in the Department of Strategy and General Management at ESADE Business School. He received his PhD in business from Goethe University Frankfurt and holds master’s degrees in law and finance. He gained practical experience as a consultant for venture capital transactions and as cofounder and CFO of several startups, including one of the first crowdfunding platforms in Germany.
André Bonfrer (“Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia”) is a professor in and chair of the Department of Marketing at the Deakin Business School, Deakin University. His research interests span market response modeling, customer valuation, and analytics for marketing decision making. He has also worked at the University of Queensland, the Australian National University, and Singapore Management University, and held a visiting role at the Wharton Business School, University of Pennsylvania.
Joan Calzada (“What Do News Aggregators Do? Evidence from Google News in Spain and Germany”) is an associate professor at Universitat de Barcelona. He holds an MSc from University College London and a PhD in economics from Universitat de Barcelona. His research interests are the economic regulation of public services, digital economics, and transportation. His research has been published in journals, such as Economic Journal, International Journal of Industrial Organization, and Marketing Science. He has advised numerous bodies, including the European Commission and CMT.
Pradeep K. Chintagunta (“Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia”) is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the Booth School of Business, University of Chicago. He is interested in empirically studying consumer, agent, and firm behaviour and “development marketing”—the role of marketing in economic development. He is an INFORMS Society for Marketing Science Fellow.
Jeonghye Choi (“Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending”) is Associate Professor of Marketing at the School of Business, Yonsei University. Her research interests lie in multichannel retailing, mobile applications, social influence, Internet regulation, and log data analytics. She has published in premier journals such as Journal of Marketing Research, Management Science, Marketing Science, Sloan Management Review, and Journal of Interactive Marketing. She has been named a 2015 Young Scholar by the Marketing Science Institute.
David Corkindale (“Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia”) is an emeritus professor and senior research fellow in the Ehrenberg Bass Institute for Marketing Science at the University of South Australia, formerly at Cranfield School of Management, UK and UBC, Canada and a research executive at J. Walter Thompson, London. His research and publications have been on advertising effectiveness and commercialisation of technology.
Steven K. Dallas (“Consumer Reactions to Drip Pricing”) is a law student at Duke University School of Law, and a visiting scholar in the marketing department at Stern School of Business, New York University. He earned his PhD in marketing from NYU and holds a BA in psychology from Duke University.
Shaoyin Du (“Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?”) is a PhD student of marketing at Simon Business School, University of Rochester. She earned her master’s degree in economics at the University of Mississippi. Her research interests focus on quantitative marketing, digital marketing, online advertising, and online grocery shopping.
Ricard Gil (“What Do News Aggregators Do? Evidence from Google News in Spain and Germany”) is an associate professor at the Smith School of Business of Queen's University in Canada. He holds a BA from Universitat Pompeu Fabra in Spain and a PhD in economics from the University of Chicago. His research interests are the effect of competition on economic outcomes in various contexts, such as media industries and online markets. His research has been published in journals such as Management Science, Marketing Science, and the Journal of Law, Economics, and Organization.
Ali Umut Guler (“Heterogeneous Price Effects of Consolidation: Evidence from the Car Rental Industry”) is an assistant professor of marketing at Koc University. Guler’s research focuses on theory-driven empirical models of store entry and pricing in retail. Guler holds an MBA degree from UCSD Rady School of Management and a PhD in marketing from London Business School.
Matthias Hunold (“Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection”) is assistant professor of economics at the Düsseldorf Institute for Competition Economics at the Heinrich-Heine-Universität Düsseldorf. He studied economics at the University of Mannheim and obtained his PhD there. His research focuses on industrial organization, competition policy, and online markets. His work has been published in journals such as the RAND Journal of Economics and the International Journal of Industrial Organization.
Wooyong Jo (“Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending”) is a PhD student in marketing at Goizueta Business School, Emory University. His research interest lies in the application of machine learning methods and econometric skills in studying marketing problems in the e-sports and sports industries. He was the recipient of the 2016 Korean Scholars of Marketing Science Best Conference Paper Award, first-place winner of the 2016 Global Business Review Competition, and second-place winner of the 2014 SAS Data Mining Championship Korea.
Garrett A. Johnson (“Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?”) researches internet marketing and examines online display advertising: the medium’s effectiveness and privacy issues. His ad effectiveness research uses large-scale experiments to measure how and how much ads work. His privacy research quantifies the value of online behavioral targeting to industry and considers the impact of policy and self-regulatory approaches. Professor Johnson works with internet companies—including Google and Yahoo!—to answer these questions with internet-scale data. For his work, Professor Johnson has been awarded the Paul Green Award and has been a finalist for both the John D. C. Little Award and the Gary Lilien Marketing Science Practice Prize.
Reinhold Kesler (“Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection”) is a doctoral student at the University of Zürich and researcher at ZEW–Leibniz Centre for European Economic Research. He received an MSc in economics from the University of Mannheim. His research focuses on the economics of digitization, especially on the functioning and competition policy aspects of digital platforms as well as on the role of user data.
Marco J. W. Kotschedoff (“Higher Minimum Quality Standards and Redistributive Effects on Consumer Welfare”) received his PhD from Goethe University Frankfurt and joined KU Leuven in the fall of 2019 as an assistant professor of marketing. His research lies at the boundaries of empirical industrial organization and quantitative marketing. He uses state-of-the-art econometric models of consumer demand and firm behavior to generate insights relevant to decision makers in business and politics.
Ulrich Laitenberger (“Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection”) is assistant professor of economics at Télécom Paris- Tech. He received a PhD in business economics at the Catholic University Leuven. His research focuses on digital markets and platforms, auctions in the health sector, and other topics in empirical industrial organization. His work has been published in journals such as the International Journal of Industrial Organization and the Journal of Economics and Management Strategy.
Yan Lu (“Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets”) is an assistant professor of finance in the College of Business at the University of Central Florida. Her research interests are in the areas of alternative investments and behavioral finance. Her research has been published in the Journal of Finance, Management Science, and the Journal of Financial Economics and featured in CNN, The Economist, NPR, the Wall Street Journal, and numerous other popular and trade press articles.
Kanishka Misra (“Heterogeneous Price Effects of Consolidation: Evidence from the Car Rental Industry”) is an associate professor of marketing at the Rady School of Management, University of California, San Diego. Misra’s research examines policy as it relates to marketing questions. His research has been published in Marketing Science, Journal of Econometrics, and American Economic Journal: Macroeconomics and Psychological Science. Misra earned a BA from the University of Cambridge in 2000 and a PhD from Northwestern University in 2010.
Debanjan Mitra (“Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets”) is professor of marketing and Voya chair at the University of Connecticut's School of Business. He develops analytics in innovation and marketing strategy and examines their consequences on organizations and markets. Deb's research is published in major business journals, featured in national media, and recognized by INFORMS, American Marketing Association, and the Marketing Science Institute.
Vicki G. Morwitz (“Consumer Reactions to Drip Pricing”) is the Bruce Greenwald Professor of Business and a professor of marketing at the Columbia Business School. Her research focuses on the impact of consumers’ self-predictions on their subsequent purchase behavior, the psychology of how consumers process price information, and the effectiveness of health-related messages. She holds a PhD in marketing from the Wharton School at the University of Pennsylvania.
David Musto (“Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets”) is the Ronald O. Perelman Professor in Finance and chair of the finance department at the Wharton School. He served as senior financial economist at the Securities Exchange Commission, and is on the advisory board of Human Interest and the Impact Investing Exchange. His research is in the areas of consumer financial services, mutual funds and consumer credit, corporate and political voting, option pricing, short selling, and cross-border taxation.
Harikesh S. Nair (“Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search”) is the Jonathan B. Lovelace Professor of Marketing at the Stanford Graduate School of Business. His research speaks to the challenges and opportunities firms face as they transition to a world where marketing becomes a data-oriented, algorithmically driven business function. He is currently chief business strategy scientist at JD.com. In this role, he focuses on using marketing science and applied econometrics to drive growth for JD.com and its partner brands in China.
Max J. Pachali (“Higher Minimum Quality Standards and Redistributive Effects on Consumer Welfare”) joined Tilburg University in the fall of 2019 as an assistant professor of marketing. Max is an applied Bayesian researcher interested in developing structural econometric models at the intersection of quantitative marketing and empirical industrial organization. His research aims at developing methodological advancements to improve data based marketing decisions and generate substantial insights into questions that affect business and society.
Devesh Raval (“Whose Voice Do We Hear in the Marketplace? Evidence from Consumer Complaining Behavior”) received his PhD in economics from the University of Chicago and a BA in economics and mathematics from the University of Virginia. He joined Amazon.com as an inaugural member of the Economics Team, working as an economist and then senior economist. Devesh is now an economist at the Federal Trade Commission, where has worked on research on antitrust and consumer protection matters as well as consumer protection cases against AT&T, T-Mobile, and Volkswagen.
Sugata Ray (“Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets”) is assistant professor of finance at the Culverhouse College of Business, University of Alabama. He teaches courses on financial institutions and quantitative investing. His work has appeared in the Journal of Finance, the Journal of Financial Economics, and Management Science, among others. He previously consulted for Oliver Wyman before graduate school.
John H. Roberts (“Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia”) is a scientia professor at the University of New South Wales and a fellow of the London Business School. He is a past recipient of the American Marketing Association’s John Howard Award, its William O’Dell Award, and its Advanced Research Techniques Best Paper Award, as well as the INFORMS Society for Marketing Science Buck Weaver Award and International Journal of Research in Marketing Best Paper Award. He has a passion for Australian impressionist art, good red wine, and trekking in bushland.
Navdeep S. Sahni (“Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search”) is an associate professor of marketing at the Stanford Graduate School of Business. His research focuses on the digital markets and studies marketing problems at the intersection of business, economics, and policy. His research employs methodologies ranging from econometric modeling to large-scale experimentation to make data-based inferences.
Shelle Santana (“Consumer Reactions to Drip Pricing”) is an assistant professor of business administration at the Harvard Business School. She studies behavioral pricing and psychology of money. She earned her PhD in marketing from New York University, an MBA from Duke University’s Fuqua School of Business, and a BS in industrial and labor relations from Cornell University.
Christian Schulze (“Consumer Protection on Kickstarter”) is associate professor of marketing at the Frankfurt School of Finance and Management. He holds a PhD in business from Goethe University Frankfurt as well as a graduate degree in business and information systems. Prior to his career in academia, he was a business consultant with the Boston Consulting Group (BCG).
Scott K. Shriver (“Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?”) is an assistant professor of marketing at the Leeds School of Business. He received his PhD in marketing from the Graduate School of Business at Stanford University, where he also received master’s degrees in economics and physics. He earned his MBA degree at University of California’s Anderson School of Management. Professor Shriver’s research interests include network effects, multichannel demand, online privacy, sustainability, empirical industrial organization, and applied econometrics. His work has appeared in leading academic journals, such as Management Science and Marketing Science, and won awards for best dissertation (Frank M. Bass Award) and best paper (John D. C. Little Award).
Vishal Singh (“Heterogeneous Price Effects of Consolidation: Evidence from the Car Rental Industry”) is an associate professor of marketing at New York University Stern School of Business. Singh’s general research interests lie in the domain of data-driven business strategies with a focus on retail competition, competitive pricing, database marketing, customer management, and empirical industrial organization. He has published articles in several scholarly journals, including Marketing Science, Journal of Marketing Research, Psychological Science, and Quantitative Marketing and Economics. Singh received his PhD in marketing from Northwestern University’s Kellogg School of Management in 2003.
Bernd Skiera (“Consumer Protection on Kickstarter”) is full professor of electronic commerce at Goethe University Frankfurt and a member of the board of the E-Finance Laboratory. He received his doctoral degree and his habilitation from the University of Kiel and has graduate degrees in business and information systems.
Sarang Sunder (“Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending”) is assistant professor of marketing at the Neeley School of Business, Texas Christian University. His research focuses on applying rigorous methodologies to answer relevant marketing and public policy questions. His research interests include customer relationship management (CRM), salesforce management and consumer behavior. His work has been published in the Journal of Marketing Research, Harvard Business Review, Journal of Retailing, and Journal of International Marketing.
Minakshi Trivedi (“Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending”) is the Wilson Professor of Business and Director of Research, SCI Center at the Neeley School of Business, Texas Christian University. Her expertise includes the empirical analysis of retailing issues, social influence, and online channel behavior. She has published in Journal of Marketing Research, Marketing Science, Management Science, Journal of Retailing, Journal of the Academy of Marketing Science, etc. She has received several accolades for her research, including the Fulbright Research Scholar Award for her work in social media.
