Focus on Authors
Wilfred Amaldoss (“Pricing Strategy of Competing Media Platforms”) is the Thomas A. Finch Jr. Endowment Professor and Professor of Marketing at the Fuqua School of Business at Duke University. He holds a PhD from the Wharton School of the University of Pennsylvania. His publications have appeared in Marketing Science, Management Science, Journal of Marketing Research, Journal of Economic Behavior and Organization, and Journal of Mathematical Psychology. His work has received the John D. C. Little Award and the Frank Bass Award. He is an associate editor of the Journal of Marketing Research and Management Science.
Piyush Anand (“Frontiers: Smoke and Mirrors: Impact of E-cigarette Taxes on Underage Social Media Posting”) is an assistant professor of marketing at Rice University. His research advances artificial intelligence and machine learning methods for better consumer understanding and examines their implications for managers and regulators. He received his PhD from Cornell University in 2021; his dissertation received the 2020 Vithala R. and Saroj V. Rao ISMS Dissertation Award and the 2019 Shankar Spiegel Dissertation Proposal Award.
Stephen J. Anderson (“Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales”) is an empirical researcher who studies management and policy questions at the intersection of marketing and entrepreneurship in developing economies. His research is on spurring inclusive, equitable growth and sustainable green growth in disadvantaged regions. With more than 20 randomized, controlled trials launched in sub-Saharan Africa, Latin America, and Asia, Steve has been a pioneer in bringing development economics research to the field of marketing over the past decade.
Andrew T. Ching (“How Does a Firm Adapt in a Changing World? The Case of Prosper Marketplace”) earned his PhD in Economics from the University of Minnesota. He is a full professor in the Carey Business School at Johns Hopkins University, where he is jointly appointed in the Economics Department and School of Public Health. His research focuses on developing empirical structural models and estimation methods to understand the forward-looking, strategic, learning, and bounded rational behavior of consumers and firms. He has received the Young Economist Award from the European Economic Association, Honorable Mention of Dick Wittink Prize Award, and Finalist of John Little Award.
Pradeep K. Chintagunta (“Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts”; “Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales”) is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the Booth School of Business, University of Chicago. He is interested in empirically studying consumer, agent, and firm behavior and more recently, “development marketing”—studying the role of marketing in economic development. He graduated from Northwestern University and has also served on the faculty of the Johnson School, Cornell University. He has been a visiting professor at Harvard University and Stanford University. He is an ISMS Fellow and serves on the Board of Governors of the Indian Institute of Management, Ahmedabad.
Sai Chand Chintala (“Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy”) is a PhD student in marketing at Cornell University. His research interests are in retailing and online platforms.
Giovanni Compiani (“Online Search and Optimal Product Rankings: An Empirical Framework”) is an assistant professor in the marketing group at the University of Chicago Booth School of Business. His research focuses on applying frontier econometric tools to marketing and industrial organization with a special emphasis on flexible demand estimation. His work has been published in top economics and marketing journals, including the Journal of Political Economy, Review of Economic Studies, and Journal of Marketing Research.
Jinzhao Du (“Pricing Strategy of Competing Media Platforms”) is an assistant professor of marketing at the University of Hong Kong. He received his PhD from Duke University in 2018. His research focuses on understanding the strategic interaction among different players in multisided markets, including media markets and matching markets.
Darima Fotheringham (“A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries”), PhD, is an assistant professor of marketing at Rawls College of Business, Texas Tech University. Her research examines how emergent technologies, such as artificial intelligence, influence consumer experience, market behavior, and firm outcomes. Her second research stream explores human well-being in the context of services and frontline technologies. Darima’s work has appeared in the Journal of the Academy of Marketing Science and the Journal of Service Research.
Ali Goli (“Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts”; “A Bias Correction Approach for Interference in Ranking Experiments”) is an assistant professor of marketing at the Foster School of Business, University of Washington. His research focuses on marketing and public policy, field experiments on two-sided platforms, advertising, and online education. He earned his PhD from the University of Chicago Booth School of Business.
Saeed Janani (“A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries”) is an assistant professor at Daniels College of Business, University of Denver. He received his PhD at W. P. Carey School of Business, Arizona State University, where he specialized in quantitative marketing strategy. His research explores the marketing-technology interface and societal welfare outcomes from marketing.
Vrinda Kadiyali (“Frontiers: Smoke and Mirrors: Impact of E-cigarette Taxes on Underage Social Media Posting”) is Nicholas H. Noyes Professor of Marketing and Economics at Johnson Graduate School of Management, Cornell University. She is interested in public policy-oriented questions, using econometric and machine learning methods.
Anja Lambrecht (“A Bias Correction Approach for Interference in Ranking Experiments”) is a professor of marketing at London Business School. Her research focuses on digital marketing, especially targeting and advertising as well as promotion and pricing. Anja’s work has been published in Marketing Science, Management Science and the Journal of Marketing Research. In 2014 Anja received the Paul E. Green Award, in 2016 and 2017 she was a finalist for the INFORMS Society of Marketing Science Long Term Impact Award and in 2018 she received the William F. O’Dell Award. In 2020, she received the AMA TechSIG-Lazaridis Prize. She was named an MSI Young Scholar in 2013 and an MSI Scholar in 2020. She holds a PhD from Goethe University, Frankfurt, and prior to her academic life worked as a consultant at McKinsey & Company in Frankfurt.
Gregory Lewis (“Online Search and Optimal Product Rankings: An Empirical Framework”) is an economist specializing in industrial organization and machinelearning. He has previously held leadership roles at Amazon Pharmacy and Microsoft Research, and has been an associate professor in the Economics Department at Harvard University. His work has been published in top economics, management, and machine learning outlets, including the American Economic Review, Management Science, and Neural Information Processing Systems.
Xinlong Li (“How Does a Firm Adapt in a Changing World? The Case of Prosper Marketplace”) is an assistant professor of marketing at Nanyang Business School, Nanyang Technological University. His research focuses on developing quantitative methods that leverage structural modeling and state-of-the-art machine learning techniques to gain a deeper understanding of customer behavior and guide firms’ decisions. He eared his doctorate in Marketing at Rotman School of Management, University of Toronto.
Jūra Liaukonytė (“Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy”) is an associate professor at the Dyson School of the SC Johnson College of Business, Cornell University. Her primary research areas include economics of advertising, strategic pricing, and data-driven marketing. She received her PhD in economics from the University of Virginia.
Hongju Liu (“Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services”) is a professor of marketing at the Guanghua School of Management, Peking University. He received his PhD and MBA from the Booth School of Business, University of Chicago. He earned an MA in mathematics and an MS in computer science from the University of Wisconsin-Madison, and a BS in mathematics from Peking University. He has published in leading academic journals including the Journal of Marketing Research, Management Science, Marketing Science, and MIS Quarterly.
Chadwick J. Miller (“A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries”) is an associate professor of marketing in the Carson College of Business at Washington State University. Prior to receiving his PhD from the W. P. Carey School of Business at Arizona State University, he worked in the automotive industry. His research primarily focuses on advertising and incentive strategies.
Simha Mummalaneni (“Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts”) is an assistant professor of marketing at the Foster School of Business, University of Washington. His research focuses on empirical analysis of online platform markets, retailing, advertising, and public policy issues. He received his PhD from Northwestern University.
Sida Peng (“Online Search and Optimal Product Rankings: An Empirical Framework”) is an economist from the office of chief economist at Microsoft. His research interests include econometrics and industrial organization, especially topics related to machine learning and artificial intelligence. His work has been published in economics, statics and consumer surplus journals and conferences, including Biometrika, Journal of Health Economics, and the International Conference on Artificial Intelligence and Statistics.
Woochoel Shin (“Pricing Strategy of Competing Media Platforms”) is the Brian R. Gamache Professor and Associate Professor of Marketing at Warrington College of Business, University of Florida. He received his PhD from the Fuqua School of Business, Duke University. His research examines competitive strategies and market mechanisms in the domain of online advertising, media platforms, online reviews, and distribution channel. He currently serves on the editorial board of Marketing Science and Journal of Marketing Research.
Naufel Vilcassim (“Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales”) is an expert on the use of economic theory and econometric techniques to analyze substantive marketing problems. Currently, he is undertaking research using randomized, controlled trials that examines the role of managerial capital and access to business information tools in enhancing the business performance among growth-oriented microentrepreneurs in Africa (Uganda and Rwanda).
J. Miguel Villas-Boas (“Toward an Information-Processing Theory of Loss Aversion”) is the J. Gary Shans by Professor of Marketing Strategy at the Haas School of Business, University of California, Berkeley. He has received the INFORMS Society for Marketing Science Long Term Impact Award and the Cheit Best Teaching Award, among other honors. Villas-Boas has published in competitive strategy, design of marketing organizations, distribution channels, customer relationship management, customer recognition, product line design, and industrial organization.
Peichun Wang (“Online Search and Optimal Product Rankings: An Empirical Framework”) is the chief economist at Unity Technologies, where he leads marketplace design, machine learning, and pricing and other business model developments. Previously, he was a principal researcher at Microsoft and a visiting scholar in the marketing department at the Wharton School at the University of Pennsylvania.
Michael A. Wiles (“A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries”), PhD, is an associate professor of marketing at W. P. Carey School of Business, Arizona State University. His studies center on firm marketing capability and brand strategy, the societal impact of marketing and advertising, and the marketing-finance interface. His work has appeared in leading academic and managerially focused publications, including Marketing Science, Journal of Marketing, and Harvard Business Review.
Guangxin Yang (“Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services”) is a fourth-year PhD student in the Department of Marketing at Guanghua School of Management, Peking University. He is currently a visiting PhD student at Stern School of Business, New York University. His research interests include creator economy and charitable crowdfunding. His research has appeared in Marketing Science.
Nathan Yang (“Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy”) is an assistant professor in marketing at the Cornell SC Johnson College of Business (Dyson School). His main research interests are in retail strategy, dynamic games, behavioral analytics, and health/wellness. He completed his PhD in economics at the University of Toronto.
Hema Yoganarasimhan (“A Bias Correction Approach for Interference in Ranking Experiments”) is a professor of marketing at the Foster School of Business, University of Washington. Hema’s research brings together large-scale marketing data, economic theory, and econometric and machine learning tools to help firms optimize and automate their marketing decisions. Her work has been published in Marketing Science, Management Science and the Journal of Marketing Research. Hema’s research has won many prestigious awards, including the MSI Alden G. Clayton Doctoral Dissertation Proposal Award, Frank M. Bass Outstanding Dissertation Award, and John D.C. Little Best Paper Award. She has also been recognized as a “MSI Young Scholar” in 2015, a “MSI Scholar” in 2020, and an Erin Anderson Emerging Female Marketing Scholar and Mentor in 2021.
Yingjie Zhang (“Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services”) is an associate professor of marketing at the Guanghua School of Management at Peking University. She received her PhD from H. John Heinz III College of Carnegie Mellon University. Her research lies in the three main streams: human–artificial intelligence collaboration, user behavior in social-cyber-physical channels, and financial technology. Her work has been featured in top-tier academic publications, such as Information Systems Research, MIS Quarterly, and Marketing Science.
