Opaque Selling with Dynamic Pricing and Demand Learning
Published Online:12 Nov 2026https://doi.org/10.1287/serv.2025.0136
References
- (2012) Dynamic pricing under a general parametric choice model. Oper. Res. 60(4):965–980.Link, Google Scholar
- (2023) Frontiers in service science: Data-driven revenue management: The interplay of data, model, and decisions. Service Sci. 15(2):79–91.Link, Google Scholar
- (2015) Dynamic pricing and learning: Historical origins, current research, and new directions. Surveys Oper. Res. Management Sci. 20(1):1–18.Crossref, Google Scholar
- (2014) Simultaneously learning and optimizing using controlled variance pricing. Management Sci. 60(3):770–783.Link, Google Scholar
- (2015a) Dynamic pricing and learning with finite inventories. Oper. Res. 63(4):965–978.Link, Google Scholar
- (2015b) Mean square convergence rates for maximum quasi-likelihood estimators. Stochastic Systems 4(2):375–403.Link, Google Scholar
- (2021) The power of opaque products in pricing. Management Sci. 67(8):4686–4702.Link, Google Scholar
- (2022) Optimal allocation of an opaque product with consumer learning. Automatica 142:110351.Crossref, Google Scholar
- (2008) Probabilistic goods: A creative way of selling products and services. Marketing Sci. 27(4):674–690.Link, Google Scholar
- (2025) Approximation schemes for dynamic pricing with opaque products. Preprint, submitted August 25, https://doi.org/10.2139/ssrn.5400432.Google Scholar
- (2017) A two-product newsvendor system with a flexible product. Internat. J. Production Econom. 193:590–601.Crossref, Google Scholar
- (2004) Revenue management of flexible products. Manufacturing Service Oper. Management 6(4):321–337.Link, Google Scholar
- (2020) How much to tell your customer?–A survey of three perspectives on selling strategies with incompletely specified products. Eur. J. Oper. Res. 280(3):793–817.Crossref, Google Scholar
- (2013) Using dynamic programming decomposition for revenue management with opaque products. Bus. Res. 6:94–115.Crossref, Google Scholar
- (2018) Demand and revenue impacts of an opaque channel: Evidence from the airline industry. Production Oper. Management 27(11):2010–2024.Crossref, Google Scholar
- (2021) Dynamic probabilistic selling when customers have boundedly rational expectations. Manufacturing Service Oper. Management 23(6):1597–1615.Link, Google Scholar
- (2007) Price discrimination with opaque products. J. Revenue Pricing Management 6:118–134.Crossref, Google Scholar
- (2021) Selling virtual items in free-to-play games: Transparent selling vs. opaque selling. Service Sci. 13(2):53–76.Link, Google Scholar
- (2014) Dynamic pricing with an unknown demand model: Asymptotically optimal semi-myopic policies. Oper. Res. 62(5):1142–1167.Link, Google Scholar
- (2022) Opaque selling of multiple substitutable products with finite inventories. Naval Res. Logist. 69(4):529–549.Crossref, Google Scholar
- (2003) Centralized and competitive inventory models with demand substitution. Oper. Res. 51(2):329–335.Link, Google Scholar
- (2012) Using flexible products to cope with demand uncertainty in revenue management. OR Spectrum 34:215–242.Crossref, Google Scholar
- (2014) Probabilistic selling vs. markdown selling: Price discrimination and management of demand uncertainty in retailing. Internat. J. Res. Marketing 31(2):147–155.Crossref, Google Scholar
- (2022) Joint pricing and inventory decision under a probabilistic selling strategy. Oper. Res. 22(2):1209–1233.Crossref, Google Scholar
- (2014) Evaluating the potential effects from probabilistic selling of similar products. Naval Res. Logist. 61(8):604–620.Crossref, Google Scholar
- (2018) Managing demand uncertainty: Probabilistic selling versus inventory substitution. Internat. J. Production Econom. 196:56–67.Crossref, Google Scholar
- (2020) Risk pooling through physical probabilistic selling. Internat. J. Production Econom. 219:295–311.Crossref, Google Scholar
- (2023) Performance guarantees for network revenue management with flexible products. Manufacturing Service Oper. Management 26(1):252–270.Link, Google Scholar

