Research Note—Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising
Published Online:1 Mar 2006https://doi.org/10.1287/mksc.1050.0168
References
- Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. J. Marketing (1997) 61(3):38–53Crossref, Google Scholar
- . Reassessing brand loyalty, price sensitivity, and merchandising effects on consumer brand choice. J. Bus. Econom. Statist. (1995) 13(3):281–289Crossref, Google Scholar
- David vs. Goliath: An analysis of mixed strategy games and experimental evidence. Management Sci. (2002) 48(8):972–991Link, Google Scholar
- Collaborating to compete. Marketing Sci. (2000) 19(2):105–126Link, Google Scholar
- . Information gatekeepers on the internet and the competitiveness of homogeneous product markers. Amer. Econom. Rev. (2001) 91(3):454–474Crossref, Google Scholar
- Branded variants: A retail perspective. J. Marketing Res. (1996) 33(1):9–19Crossref, Google Scholar
- Referral informediaries. Marketing Sci. (2002) 21(4):398–412Link, Google Scholar
- The internet shopper. J. Advertising Res. (1999) 39(3):52–58Google Scholar
- Patterning of Time (1971) (Yale University Press, New Haven, CT) Google Scholar
- . Differences in dynamic brand competition across markets: An empirical analysis. Marketing Sci. (2005) 24(1):81–95Link, Google Scholar
- . Competition by choice: The effects of consumer search on firm location decisions. Amer. Econom. Rev. (1990) 80(5):1092–1104Google Scholar
- . The impact of e-commerce strategies on firm value: Lessons from Amazon.com and its early competitors. J. Bus. (2004) 77(2):135–154Crossref, Google Scholar
- . Product variety and firm agglomeration. Rand J. Econom. (1996) 27(2):281–309Crossref, Google Scholar
- Waiting for the web: How screen color affects time perception. J. Marketing Res. (2004) 41(2):215–225Crossref, Google Scholar
- . Clobbered by the Cornucopia. Business Week (2004) April 26):25Google Scholar
- A logit model of brand choice calibrated on scanner data. Marketing Sci. (1983) 2(3):203–238Link, Google Scholar
- Impact of sales promotion on when, what, and how much to buy. J. Marketing Res. (1988) 25(4):342–355Crossref, Google Scholar
- Essays on competitive strategies in an information intensive environment. (2002) . Unpublished doctoral dissertation, Washington University, St. LouisGoogle Scholar
- . How to prevent post-click rage. Campaign (1999) Sept 10):pS16Google Scholar
- . Coordinating channels under price and non-price competition. Marketing Sci. (1998) 17(4):338–355Link, Google Scholar
- . Internet shopping agents: Virtual co-location and competition. Marketing Sci. (2003) 22(1):85–106Link, Google Scholar
- . The targeting of advertising. Marketing Sci. (2005) 24(3):461–476Link, Google Scholar
- . eCommerce brokers arrive. The Forrester Report (2001) MarchGoogle Scholar
- . On the depth and dynamics of online search behavior. Management Sci. (2004) 50(3):299–309Link, Google Scholar
- . Channel coordination through franchising. Marketing Sci. (1990) 9(4):299–318Link, Google Scholar
- . When and how is internet likely to decrease price competition. Marketing Sci. (1999) 18(4):485–503Link, Google Scholar
- Reference effects of price and promotion on brand choice behavior. J. Marketing Res. (1989) 26(3):299–310Crossref, Google Scholar
- The economics of franchise contracts. J. Law Econom. (1985) 28(3):503–526Crossref, Google Scholar
- . Modeling online browsing and path analysis using clickstream data. Marketing Sci. (2004) 23(4):579–595Link, Google Scholar
- The effect of standardized information on firm survival and marketing strategies. Marketing Sci. (2005) 24(2):263–274Link, Google Scholar
- . Competitive promotional strategies. J. Bus. (1988) 61(4):427–449Crossref, Google Scholar
- . Online retail spending gained in fourth period. The Wall Street J.01/03/2002Google Scholar
- . Channel coordination in the presence of a dominant retailer. Marketing Sci. (2005) 24(2):254–262Link, Google Scholar
- Mixed strategies and iterative elimination of dominated strategies: An experimental investigation of states of knowledge. J. Econom. Behavior Organ. (2000) 42(4):483–521Crossref, Google Scholar
- Mixed strategy play in single-stage all-pay auction with symmetric players. J. Econom. Behavior Organ. (2004) 54(4):585–607Crossref, Google Scholar
- . The on-line medium and customer price sensitivity. (2001) . Working paper, University of Maryland, College Park, MDGoogle Scholar
- The impact of advancing technology on marketing and academic research. Marketing Sci. (2004) 23(4):469–475Link, Google Scholar
- . Consumer decision-making at an internet shopbot: Brand still matters. J. Indust. Econom. (2001) 49(4):541–558Crossref, Google Scholar
- Advertising exposure, loyalty, and brand purchase: A two-staged model of choice. J. Marketing Res. (1988) 25(2):134–144Crossref, Google Scholar
- . A model of sales. Amer. Econom. Rev. (1980) 70(4):651–659Google Scholar
- . Selling formats for search goods. Marketing Sci. (1994) 13(3):298–309Link, Google Scholar
- . Internet car retailing. J. Indust. Econom. (2001) 49(4):501–519Crossref, Google Scholar

